International Women’s Day 2024: Russian Florals and Color Trends

On March 8, International Women’s Day, Russians watched the once bright window sills of flower shops empty out as if an unseen tide had swept through them. The rush wasn’t just about getting a bouquet; it was about gifting a little piece of spring, a gesture that carries tradition, emotion, and a whisper of celebration. Florists and delivery services reported a sharp surge in orders, with stock disappearing faster than usual as people lined up to select something special for the occasion. Fluorescent aisles that normally held a rainbow of blooms found themselves pared down to a few sturdy favorites, and the choice became as much about meaning as color. Analysts from the flower delivery service Florist.ru shared these observations with socialbites.ca, noting that the day’s demand had a flavor all its own this year.

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