Emily Ratajkowski has been tapped as the face of a fresh spring campaign from the Marc Jacobs brand, signaling a bold step in the label’s ongoing dialogue about gender and style. The reveal comes as part of Marc Jacobs Monogram Collection, a line described in official materials as having pieces that resist traditional gender labels and celebrate a modern, inclusive approach to fashion.
In the campaign visuals, Ratajkowski is seen pairing monogrammed elements with relaxed silhouettes, including baggy denim and carries emblazoned with bold letterforms. One frame captures the model in a minimalist white bustier, while another showcases her posing with oversized bags that feature the signature letter motifs. A standout image presents a large ivory shirt and coordinated trousers, reinforcing the collection’s emphasis on oversized comfort and graphic branding.
The campaign photography is credited to Harley Weir, whose lens brings a candid, streetwise energy to the campaign. The styling, overseen in collaboration with Danielle Emerson, leans into a distinctly British sensibility, pairing the collection’s playful monograms with a clean, contemporary aesthetic that resonates across markets including North America.
Ratajkowski’s relationship with Marc Jacobs extends beyond a single season; the model and the designer have cultivated a longstanding collaboration that has helped shape both of their careers over several years. She first appeared on the designer’s runway in 2016, a moment that helped establish a dynamic partnership and a shared vision for the brand’s evolving lookbook and public presence.
Recent industry chatter has reflected on Ratajkowski’s broader media profile and the ways in which her fashion choices and campaign work intersect with conversations around authenticity, representation, and industry narratives. This campaign marks another chapter in her ongoing collaboration with a house known for its bold branding and its willingness to challenge conventional fashion norms.