Irina Shayk fronts Marc Jacobs SS23 campaign and sparks conversation across fashion capitals
The international supermodel Irina Shayk has taken center stage as the face of the Marc Jacobs Spring/Summer 2023 collection. The brand released a series of visuals and clips across its social channels, showcasing a fresh and vibrant vision for the brand. Shayk is pictured in a range of looks that capture the playful energy of the season, including short dresses, mini skirts, and sleek high heels that elongate the silhouette and amplify a sense of movement and confidence. The campaign marks a return to Jacobs’ recognizable blend of luxury and street-smart edge, positioning Shayk as a modern muse for the label in the north American market and beyond [Source: Marc Jacobs campaign press material].
Joining her in the campaign is Kendall Jenner, with the two fashion icons appearing together in select frames. The promotional content highlights a spectrum of styling options from pared-down night-out outfits to more statement-making ensembles, inviting fans to imagine how these pieces could translate into real-world wardrobes for the coming season. The collaboration underscores a broader strategy for Marc Jacobs: to pair bold personalities with clothes that fuse whimsy with a wearable attitude, a move that resonates with diverse audiences across Canada and the United States [Source: Marc Jacobs campaign notes].
Shayk is known for stepping onto red carpets and street scenes in outfits that push the envelope while staying anchored in her recognizable sense of glamour. In recent appearances, she has combined sheer or translucent fabrics with unexpectedly chic footwear, a look that often stirs conversation about style boundaries and fashion-forward risk-taking. The latest public appearances reinforce this aesthetic, reflecting a trend toward transparent textures and sculptural accessories that add drama to both daywear and evening looks. These choices are typically styled to balance confidence with elegance, a hallmark of the Shayk public persona that fans in North America have followed closely [Source: fashion coverage roundups].
Towards the end of 2022, the spotlight briefly returned to Shayk for reports of a potential rekindling with actor Bradley Cooper. Paparazzi imagery captured the pair during a relaxed dog walk in New York, with the duo displaying warmth and familiarity. While both have kept a measured pace in discussing their personal lives, observers noted that they appeared to be enjoying each other’s company privately and were not publicly commenting on the speculation. This moment reminded observers of the enduring public interest in Shayk’s personal narrative alongside her professional milestones, underlining her position as a versatile figure in contemporary pop culture and heavy-hitting fashion media [Source: entertainment coverage].
Earlier in her career, Shayk expanded her commercial footprint by appearing in a Vivienne Westwood campaign following the designer’s passing. The collaboration illustrated her willingness to engage with brands known for their strong design heritage and the ability to translate legacy into contemporary storytelling. The campaign installment arrived as part of a broader conversation in fashion about honoring iconic design houses while embracing new creative directions. This episode sits alongside her ongoing work with major fashion houses and her continued influence on runway and street style across North America and beyond [Source: fashion industry announcements].