Elsa Hosk, the Swedish model and former Victoria’s Secret Angel, sparked social media chatter with an office siren aesthetic, sometimes described as the sexy secretary look. She shared a striking image on Instagram, a platform owned by Meta, a company that has faced bans in Russia in recent years.
The 35-year-old influencer posed in front of the camera wearing a brown checkered suit from Helsa Studio, the fashion label she fronts. The ensemble featured a high-shoulder blazer paired with a miniskirt. Completing the look, Hosk added sheer tights, a chocolate-brown Hermès Birkin bag, satin Saint Laurent heels, and chunky gold earrings. Her hair was styled in a deliberately messy bun, with strands framing the face, and skin-toned makeup finished the appearance with a polished, professional vibe.
Hosk launched Helsa Studio in the summer of 2022, naming the brand after the Swedish word hälsa, meaning health. The line reflects her interest in wearable, bold pieces that blend contemporary streetwear with timeless tailoring, appealing to a broad audience in North America and beyond.
Beyond designing and marketing her own label, Hosk continues to model for a range of campaigns. She frequently represents major brands in glossy shoots and advertisements, keeping a steady presence in the fashion calendar. In December 2023, she graced the cover of Elle magazine’s Australian edition, underscoring her international reach and versatility across markets.
Her career trajectory mirrors a wider trend in which top models diversify, balancing creative direction with high-profile campaigns. The Helsa Studio line dovetails with Hosk’s public persona—effortless chic, modern tailoring, and a hint of playful glamour—an approach that resonates with audiences across Canada and the United States who follow red-carpet-ready fashion and streetwise ensembles alike. [cite attribution: Helsa Studio press materials]