Swedish model Elsa Hosk, renowned for her long-running association with Victoria’s Secret, graces the cover of a recent Australian Elle issue. The photographs surfaced on Instagram, spotlighting Hosk in a bold, sun-kissed shoot that showcases her versatility beyond the runway. The visuals capture a natural, makeup-free look under soft lighting, emphasizing the model’s striking features and poised presence as a global fashion icon.
In another sequence, Hosk experiments with a range of silhouettes, including a bow-tied top paired with a dress featuring a back slit and a pair of unbuttoned trousers. A red bikini with a delicate rose detail on the strap adds a splash of color, completed by a contrasting black cap. The styling leans into a minimalist, beach-casual aesthetic that highlights confidence and ease in front of the camera.
Elsa Hosk remains a regular fixture in haute-couture shoots and film premieres, consistently expanding her influence beyond modeling. Earlier this year, she announced the launch of Helsa Studio, a fashion brand inspired by Scandinavian sensibilities. The brand name nods to the Swedish word hälsa, meaning health, and positions itself as a testament to wellness, style, and practical elegance.
“Helsa is a love letter to Scandinavia, a place I grew up in,” Hosk explained. “It celebrates feminine strength and beauty, as well as a deep appreciation for nature. The fabrics, colors, and silhouettes are drawn from pieces I rely on when spending time on the archipelagoes around Stockholm.” The entrepreneur in Hosk emphasizes that the brand roots itself in accessible essentials designed for modern life, with materials and tones chosen to endure the elements and the pace of contemporary fashion.
Earlier public appearances show Hosk with accessories and bags that reflect a broad spectrum of brand collaborations. Her ability to pivot between high-gloss editorials and real-world fashion moments continues to solidify her status as a versatile artist who shapes style narratives wherever she goes.