Elsa Hosk, a Swedish model renowned for her association with Victoria’s Secret as one of the brand’s iconic angels, shared a curated set of photographs across her social media footprint. The collection featured a range of styles and moods, highlighting the model’s poise and versatility in front of the camera.
In the accompanying image set, Hosk appeared in a cream-colored, form-fitting dress with a deep neckline that emphasized her silhouette. Her hair was styled in a sleek bun and her makeup kept light, complementing the understated elegance of the outfit. The ensemble was completed with brown ballet-inspired flats, balancing sophistication with a touch of casual chic. Additional shots showcased her in a mini dress, denim overalls, a satin maxi dress, a flowing skirt, and a lingerie-inspired top, each frame presenting a distinct vibe while maintaining a cohesive aesthetic across the series.
The fashion figure used the moment to announce the launch of Helsa Studio, her own clothing label, during the summer of 2022. Hosk explained that the brand’s name is rooted in the Swedish word hälsa, which translates to health, signaling a philosophy that blends wellness with style.
“Helsa serves as a love letter to Scandinavia, the region of my upbringing. It pays homage to feminine strength and beauty while honoring the natural world. The fabrics, color palettes, and silhouettes draw inspiration from items I personally rely on when spending time on the archipelagoes near Stockholm,” she shared when introducing the label to her audience.
Beyond building Helsa Studio, Hosk continues to pursue modeling engagements. She remains a regular presence in advertising campaigns for various fashion brands, maintaining a high profile in the international fashion scene. In late 2023, she was tapped as the face of a new issue for the Australian edition of Elle, underscoring her ongoing influence in magazine editorials and brand collaborations.
Over the years, Hosk has cultivated a diverse portfolio that blends design with on-camera performance, positioning her as a prominent figure who navigates both entrepreneurship and fashion with ease. Her work with Helsa Studio reflects a broader trend among top models who expand their reach by launching labels that fuse personal style with accessible, wearable pieces for a global audience. Through this dual focus, Hosk demonstrates how modern models leverage both creative expression and business acumen to leave a lasting imprint on the industry.