Swedish model Elsa Hosk has been capturing attention again as she shares a fresh series of bikini snapshots with her followers across social media. The former Victoria’s Secret Angel, now 34, offered a colorful glimpse into a retro-inspired swimsuit ensemble that pairs a wide bodice with high-waisted bottoms. The look was accessorized with a bright turquoise bag, oversized black sunglasses, and bold gold earrings, a signature finish that nods to high-fashion glamour while keeping the mood vibrant and playful.
Earlier this year, Hosk opened up about her latest venture, Helsa Studio, a clothing line she launched to celebrate confident, wellness-oriented fashion. The brand name draws from the Swedish word hälsa, which translates to health, reflecting a deliberate emphasis on well-being and balance in everyday style. Helsa Studio embodies a lifestyle philosophy that echoes Hosk’s own upbringing and personal passions.
Hosk has described Helsa Studio as more than a label; it is a love letter to the Nordic regions she calls home. The collection is inspired by the landscapes, colors, and textures that defined her youth on the islands near Stockholm. It emphasizes natural fabrics, practical silhouettes, and color stories designed to move with the wearer through daily routines, outdoor explorations, and quiet moments of respite. The designer emphasizes that each piece is meant to accompany women through the seasons, providing comfort without sacrificing personality or flair.
Beyond her role as a designer, Hosk remains a prominent figure in the fashion world. Her recent public appearances continue to showcase a blend of timeless elegance and modern confidence. In one notable moment, she captivated audiences with a dress that featured a daring, nude-like silhouette, a choice that sparked conversation about bold styling and body positivity. The outfit demonstrated her willingness to push boundaries while maintaining a poised and polished aesthetic, reinforcing her status as a trendsetter who blends haute couture sensibilities with accessible streetwear influences.