In a striking turn for Elle Serbia, the spotlight falls on a recent cover shoot featuring a prominent Russian model, Eli Mova. The issue’s cover photos have already sparked conversation across social networks, generating curiosity about the fashion narrative chosen for this edition.
The editors selected Eli Mova to embody the mood of the new Elle Serbia cover, and the shoot unfolds with a sense of adventure that complements the magazine’s fashion-forward ethos. The production took place in Krasnaya Polyana, a landscape famed for its dramatic mountain scenery and alpine atmosphere. Challenging weather conditions demanded a bold approach: the crew reached one of the region’s elevated vantage points by helicopter, then navigated the terrain further with a snowmobile to capture the right light and textures on camera. The imagery centers on Eli Mova draped in a contrasting ensemble that juxtaposes metallic sheen with sleek silhouettes, as she poses against a wintry backdrop. She wears silver pants that catch the pale alpine light, a micro top that adds a contemporary edge, black gloves for a finishing touch, and sunglasses that lend an air of mystery. The moment of the snowmobile shot embodies motion and risk, adding a sense of raw energy to the fashion narrative.
Across the ad and accompanying photographs, the styling leans into extreme climate aesthetics. Models traverse snowy peaks in looks that range from minimalist shorts and dresses to rugged leather jackets and high heels, creating a fearless and fashion-forward dialogue about how style can endure and even thrive in harsh environments. This approach amplifies the allure of the shoot, inviting viewers to reinterpret outerwear and eveningwear through the lens of endurance and environment rather than comfort alone. The result is a visual story that blends glamour with the raw demands of a winter landscape, inviting a broader conversation about how fashion travels and transforms in places where nature asserts its presence in every frame.
In a separate note, an earlier feature highlighted Carla Bruni, then 55, posing in a manner that reflects a different mood for a fashion magazine’s cover. The arrangement featured Bruni reclining in bed under the lens of a photographer, with styling centered on a Saint Laurent bustier dress. The imagery extended to include compositions by a renowned creative director, offering a nuanced look at how a former First Lady of France can inhabit contemporary fashion through a blend of intimate portraiture and high fashion. This juxtaposition underscores the magazine’s varied approach to cover storytelling, balancing intimate, candid tones with high-concept styling and the prestige of established fashion houses. The photographs capture a spectrum of attitudes, from relaxed ease to poised sophistication, all tied together by a consistent thread of editorial craft and brand vision.