The Swedish retailer IKEA introduced its first fitness-focused line named DALJIEN, a move that has drawn attention across the design and home goods community. Hyper monster first reported the development.
The DALJIEN collection is crafted to integrate seamlessly with modern living spaces. It features nineteen versatile items designed to support at-home wellness routines, ranging from exercise mats to step boards and dumbbell sets. The aim is to help households build sustainable healthy habits without leaving home. The design considers the realities of urban living, reflecting the needs of homes in major cities such as New York, Chicago, London, and Shanghai.
Scheduled to launch in January 2024, the DALJIEN line is positioned as a limited six-month collection, inviting quick adoption from interior-minded buyers who want functional fitness gear that doubles as décor.
Separately, IKEA announced a seasonal product event featuring a giant meatloaf created for Christmas. The 4.5 kilogram frozen centerpiece is available exclusively in UK stores and comes with a special lingonberry jam and cream sauce. The line also includes a vegan option, with a Christmas tree assembled from vegan meatballs to appeal to vegetarians and those seeking plant-based holiday options.
In related news, the Jacquemus brand recently expanded with new boutique openings nestled in mountain settings, signaling a trend toward alpine-inspired retail experiences.