The tenth edition of a popular entertainment series is generating chatter as a familiar face returns with a bold new role. News broke that a much-loved Basque presenter is set to attend a major event in Jose, and there is confirmed movement in the Atresmedia universe. The collaboration with Anne Igartiburu marks another milestone, signaling a strategic shift in the broadcaster’s talent lineup. This development was publicly acknowledged by Carme Ferreiro, who serves as entertainment director for Atresmedia, underscoring the network’s confidence in the star’s continued appeal.
This isn’t the first time this familiar figure has been connected with Atresmedia. Previously, the presenter made a notable appearance as a contestant during the show’s second season the year prior. The spectacle of The Masked Singer: Guess Who’s Singing revealed an identity that surprised audiences when the participant was unveiled as the character Monstruita. The moment nearly led to a dramatic exit from RTVE, where the individual had been employed for several days, heightening the intrigue surrounding their career trajectory.
With the approval of the producers, the Longtime host of Corazón is now joining Zapeando as a stylist, expanding a portfolio that has already cemented their status on RTVE’s La 1. These early confirmations position them as one of the two marquee participants set to return for a fresh edition that will follow in the wake of several successful seasons. Historically, the season tends to begin in October, but current signals suggest a slight delay as producers adjust the schedule and viewer expectations for a successor to the familiar format. The evolving plan hints at new segments, refreshed interactions with co-hosts, and a blend of familiar segments with contemporary twists designed to engage audiences across North America and the broader English-speaking market as well. This nuance matters because it reflects the show’s intent to broaden its international reach while staying true to the core fan base that has driven its enduring popularity.
The timetable shift may also align with a broader trend in the entertainment industry, where networks balance nostalgia with modern storytelling. Viewers in Canada and the United States have shown growing interest in European formats that pair polished presentation with relatable personalities. Analysts note that the collaboration with Igartiburu and the demonstrated versatility of the returning host could attract new sponsors, expand licensing opportunities, and open doors for cross-border media collaborations. In the end, the move signals confidence in the star’s ability to resonate with diverse audiences, while Atresmedia positions itself to capitalize on the momentum generated by the show’s renewed energy and the host’s renewed visibility across platforms. The result could be a season that feels both familiar and freshly invigorated, inviting fans to tune in for the excitement, the humor, and the human moments that define a successful entertainment brand across North America.