Giorgio Armani’s autobiography Per Amore is positioned as the sequel to the illustrated volume released in 2015, marking the 40th anniversary of the iconic brand bearing his name. The project offers an intimate look at the designer’s life and philosophy, with fresh material that expands the original narrative.
The new edition presents a richer arc that blends personal photographs spanning Armani’s childhood with contemporary shoots featuring notable friends, models, and industry collaborators. These images accompany a more expansive recounting of the events that formed his journey, inviting readers to move through memory alongside the designer.
Armani explains that he chose a title that feels soft yet provocative, reflecting the interplay between practicality and heart in his approach to work and life. The volume presents thoughts and moments written with affection, tracing how love informs decisions, storytelling, and creative choices across decades.
In the text, Armani characterizes himself as someone who acts rather than merely talks, a refrain that underscores the hands-on ethos behind the brand’s lasting impact on fashion and global business.
The designer now leads his eponymous company as chairman, chief executive, and creative director, steering a global brand that achieved sales of 2.35 billion euros in 2022, a rise of 16.5 percent from the previous year. The figure highlights the continued strength and reach of Armani’s design language across markets and categories.
In other fashion-related coverage, a notable moment involved Irina Shayk wearing an archive dress from Versace’s 1995 collection, illustrating how archival pieces and archival inspirations frequently surface in contemporary styling and editorial storytelling.