Television Ratings Highlight: Antena 3 Tops July Viewership in Spain
Antena 3 continued to lead Spain’s television audience through the summer, posting the highest average screen share in July and maintaining a strong showing for the ninth straight month. The channel averaged a 13.6% share, just one tenth below its June performance, underscoring its enduring appeal during the peak viewing season as reported by Barlovento Comunicación and Dos30. Telecinco, from the Mediaset group, trailed closely with an average 13.1%, marking a narrow gap behind the leader in the monthly landscape.
Analysts point to Antena 3’s robust programming mix as the main driver of its sustained performance. The lineup is anchored by a reliable trio: Password, the second edition; Antena 3 News; and Anthill. Beyond these pillars, the channel also benefits from established offerings such as the Sandra Golpe-led News, Roulette of Luck, La Voz kids, and popular dramas including Siblings and Bitter Land. This combination helps maintain consistent audience engagement even as summer schedules shift to accommodate vacations and seasonal premieres.
In Telecinco’s camp, Survivor remains a marquee title, particularly resonant in the morning hours where it continues to anchor the day for the network. The channel’s Summer Show is another high point, contributing significantly to overall daytime performance. Other notable titles, such as Love Yourself and Luxury Save, have delivered solid numbers but have not matched Telecinco’s earlier peak levels, reflecting a broader trend of rebalancing after a period of heightened viewership.
LaSexta and Cuatro round out the top six with more modest audiences. The two sister networks have seen their shares hover in the mid-to-low single digits, a reflection of a crowded market where competition remains intense. LaSexta sits around 5.3%, while Cuatro trails with roughly 4.8%, illustrating a summer landscape where every tentpole program can shift the balance. The sustained summer push from Atresmedia channel and the corresponding performance of its closest competitor emphasize how competitive dynamics shift during vacation months, when audiences fragment across multiple platforms and formats.
Overall, the July ratings cycle confirms Antena 3’s position as the leading generalist channel in Spain, with a diversified schedule that balances high-visibility news, entertainment formats, and successful fiction. Telecinco continues to rely on a mix of reality- and entertainment-based programming to keep its audience engaged, while LaSexta and Cuatro press forward with targeted offerings designed to capture specific viewer segments. The month’s numbers, though slightly down from June in some cases, demonstrate a resilient market in which the big groups sustain momentum through strategic scheduling and a steady pipeline of memorable programs. These trends align with observations from industry trackers and highlight how audience preferences evolve through the summer months without a single prototype program defining success for all networks. Content strategies across the networks emphasize the importance of a stable core lineup complemented by timely premieres and well-positioned weekend specials to maximize reach and impact for the season.