Antena 3 Bets on a Fresh Series to Lead the Night
Antena 3 is lining up a brand-new series to headline its Thursday premiere after the finale of The Promised Life. The network, part of Atresmedia, revealed on Friday that The Artists: First Strokes will debut on Thursday, July 25, becoming a new rival in the Telecinco reality show arena and competing for audience attention with the latest TVE screenings on La 1 and LaSexta.
The project marks the first fiction produced by Maria Duenas, a celebrated writer known for previous TV adaptations that have drawn attention both nationally and abroad. Her past works include successful adaptations such as Time Between Stitches and Temperance, which helped establish a strong track record for Antena 3 in bringing literary storytelling to the screen.
The series centers on Maxi Iglesias as Iago and Ximena Romo as Cata, with a talented ensemble cast that includes Francesc Garrido, Manolo Caro, Regina Pavón, Ana María Vidal, Abel Folk, Natalia Verbeke, Fran Berenguer, Lucía de la Fuente, and Carlos Santos. The plot follows Cata, an art expert facing personal and professional downturn, whose path crosses with the charming but reckless antiques dealer Iago. He uses clever ruses to sell trinkets to unsuspecting collectors at prices well above their real value.
The storytelling, drawn from Maria Duenas’s distinctive voice, weaves themes of ambition, vulnerability, and the tension between art and commerce. Viewers can expect a drama that blends character-driven moments with sharp social observations about the art world and the dynamics of trust in high-stakes exchanges. The show promises a mix of wit, suspense, and emotional depth, anchored by a strong central relationship and a cast capable of delivering nuanced performances. The creators aim to offer a series that resonates with fans of sophisticated, character-focused fiction while appealing to a broad audience seeking contemporary entertainment on prime time television.
As Antena 3 adds this new title to its lineup, the network continues to position itself as a home for original drama that blends literary roots with modern storytelling. The Artists: First Strokes is poised to become a talking point in Canada and the United States as viewers anticipate a fresh voice in Spanish-language storytelling, complemented by the ongoing popularity of established programs and the broader appeal of serialized drama on the network.