Stylist Alexander Rogov visited Kazan to observe and participate in a traditional Tatar wardrobe moment during filming. He shared the experience through his Telegram channel, posting photos and short clips that captured the process behind the scenes and the cultural details of the garments involved.
In the footage, Rogov moves gracefully in a green velvet cloak trimmed with fur, paired with a classic Tatar headdress. Additional scenes show him engaging with a live band that plays the accordion, and a companion holding a chak-chak, a beloved sweet that sits at the heart of many festive celebrations. The team in Kazan has been hosting him for several days as he works on a new show that blends style, culture, and travel. Rogov’s presence there highlights how fashion and regional craft can intersect on screen, inviting viewers to explore regional aesthetics more deeply.
“Isanmezez!” Rogov wrote, a warm greeting that echoes the hospitality often found in Tatar celebrations. His post drew comments from fans who praised the look and style, with many expressing interest in seeing the outfits featured in local settings or even visiting the city themselves to experience its sartorial heritage.
Earlier in 2024, the public learned that Alexander Rogov would take on the role of presenter for the program “Fashionable Sentence.” The announcement came after a popular vote in which he secured roughly 45 percent of the total ballots, topping a field that included actor Igor Vernik and stylist Daniil Grachev. The result underscored Rogov’s broad appeal and his ability to blend fashion insight with approachable commentary. The show is set to air on YouTube and the STS TV channel, continuing to build a platform where style commentary meets everyday cultural moments.
In related fashion news, Borodina’s stylist previously helped spark a new trend by introducing a home-gloves concept, illustrating how small, practical items can become widely adopted style statements when paired with a thoughtful presentation and timing.