Mediaset España presented this Monday Telecinco’s new phase It has two main axes: being “a family chain that will accompany you to everyone’s taste” and live broadcasting as its flagship, “because this is one of the strongest values of open and free public television”.
“We are not against anyone, we have no enemiesWe have only one thing in mind: To improve our work and our understanding with the public every day. “It is our mantra to look at our glorious past without fear of change, without betraying our DNA of being a brave and risky television, by respecting all opinions and without resorting to violence.” CEO Alessandro Salem.
This was during an event on Monday Presentation to the media at the Teatro Real in MadridHere he insisted: “I am not talking about a change that looks like a rupture, but rather an evolution that looks back, looking at a trajectory of great success as leaders for many years to come.”
“The temptation is to settle in, even if you’re losing energy, but you’ve got to have a sense of renewal, of working to make things better,” he said, in the face of a growing loss of viewers lately. in favor of their rivals: “For this We have to cross a desert, we do it and we already see the end“.
New Telecinco
Under the slogan “Always with you” many changes in this “new Telecinco” can be seen since this Monday, for example the morning political meeting “Critical view” with Ana Terradillos and then the domain of social news “Let’s See” with Joaquín Prat.
“It’s the heart and soul of live television,” Salem said, in front of a broadcast structure that will be guided by that pattern from 8 a.m. to 8 p.m., close to the street, “to be close to the public.”
He added that the other big evolution was to propose: “offers as diverse as possible“, especially on weekends when we will try to compensate for family consumption.
“Family is the biggest metaphor of this campaign. We want to create an offer that can accompany people who are not lucky enough to have a family, or who have it and can realize the dream of bringing them together. Because we live in an age of desperate individualism and we want to create the opportunity to escape from this loneliness,” he explained .
As part of the various offerings in its programming, areas such as “The Musical of Your Life” with Carlos Soberacome back “Talented“and series in fiction “The one to come” and “Entrevías”Following the agreement made with Disney as part of the 100th anniversary celebrations, important films such as “Top Gun: Maverick”, “Cruella” and “Frozen II” were released.
Also come back”“the reality show that changed television”, the VIP version of Big Brotheroffered by Marta Flich“It’s going to be a little different with people who want to tell a story that suggests something beyond the dynamics of the show with its confrontations and emotions,” Salem said.
Mediaset’s two main stars also return with news. Jorge Javier VazquezWith the entertainment program “China Stories” immediately following the evening news and “TardeAR”, the transition of the morning leader to the afternoon program as a major strategic bet in recent years, Ana Rosa Quintana.