The 24th Latin Grammy Awards marked a historic shift as the ceremony traveled beyond the United States for the first time. Seville hosted the global celebration of Latin music from November 12 to 16, turning the city into a vibrant hub of culture, sound, and flavor. The Latin Grammys carried a distinctly Spanish and Murcian influence, with Viñas Familia Gil presenting their wines as a bridge between the festivity and hundreds of attendees. The event became a showcase where the Familia Gil wines connected with a diverse audience, highlighting the group’s regional roots in Murcia and Jumilla while aligning with an international audience eager for authentic Spanish wine experiences [citation: Viñas Familia Gil].
Participants across all festival venues enjoyed a remarkable selection from the Viñas Familia Gil portfolio, a collaboration of 11 wineries rooted in Murcia and its neighboring wine regions, including notable ties to Italy and Jumilla. During the festival, more than 60 restaurants and specialty shops across the province of Alicante extended tasting experiences through November, offering Wine Tours and paired tastings that brought the wines closer to curious guests and gourmets alike [citation: Viñas Familia Gil].
In addition to wine, the collaboration featured an artistic initiative where Juan Gil partnered with painter Miguel Angel Lozano to present Damajuana Tinta de vino. Jumillan artisans handcraft this ink from Monastrell vineyards, producing a unique medium that adds expressive flavor to words and lines on wine labels. The effort captured the imagination of many artists who shared their ideas and emotions on the wines’ canvases. Prominent figures from around the world, including Shakira, Karol G, Bizarrap, Maluma, Feid, Rosalía, Pablo Alborán, and Alejandro Sanz, explored how these lands of Spain translate into wine ink and taste. The regions highlighted included Jumilla, Rueda, Almansa, Rías Baixas, Priorato, Rioja Alavesa, Zamora, Calatayud, and Campo de Borja [citation: Viñas Familia Gil].
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Viñas Familia Gil maintained a steady presence at every major awards moment: the Special Awards Gala, the Nominees and Best New Artists reception, the 2023 Person of the Year Gala, and the Grand Prize Gala where Honoro presented Vera Garnacha, Tridente Tempranillo, and Rosario Vera. Juan Gil’s wines were a consistent presence, hosting and guiding experiences throughout the week. The group’s headquarters in Murcia coordinated the effort to deliver the flavor of the Jumilla estate to glass after glass, weaving a connection between land and celebration [citation: Viñas Familia Gil].
Their wines also shone during the event’s iconic moments. The bright white from Viñas Familia Gil, crafted by Bodegas Tridente from Malvasía and Chardonnay parcels in Villanueva de Campeán, featured pronounced apple notes and floral, honeyed, and fruity accents that resonated with attendees. Cantagrillos, representing the Kingdom of León in Zamora, contributed to the lineup and delighted participants with its vibrant profile, chosen specifically to complement the celebratory mood of the evening [citation: Viñas Familia Gil].
Rosario Vera, one of the group’s winemakers, headlined the Pioneering Women of Entertainment event at Casa de Pilatos in Seville on November 13. Seizing the moment, the winery introduced a new wine line, Ai Ama! featuring Rosario Vera and Biloba de Vera. The collection is complemented by Lagar da Condesa, an Albariño that represents the group’s white wines and regional diversity. The launch underscored the ongoing commitment to innovation while staying true to the family’s Andalusian and Galician roots [citation: Viñas Familia Gil].
News from the Latin Grammy celebration highlighted a global audience of more than 12,000 attendees and a broadcast reaching viewers around the world. The event demonstrated how the family’s devotion to the land translates into a tangible, shareable experience for wine lovers everywhere. The collective pride in Spain’s wine heritage was palpable, with more than 500 growers contributing to the ensemble of flavors that defined the festival. The organizers’ trust in Viñas Familia Gil to carry the Spanish wine voice into the USA further solidified a lasting bridge between continents, encouraging continued production at Jumilla’s estates for value-minded consumers across North America [citation: Viñas Familia Gil].