Viktor Drobysh, a producer and composer, shared in an interview with socialbites.ca that among the roster of artists under their label, Stas Piekha stands out as the one he is most proud of. This sentiment reflects a deep appreciation for Piekha and the lasting bond between artist and producer. Drobysh emphasised that their collaboration endures because of the artist’s enduring appeal and the strong connection they have built over the years. He described Piekha as an artist with a passionate audience that remains loyal for a lifetime, and he stressed that their partnership will continue to thrive as long as both stay active in the industry.
Drobysh also argued that the early 2000s marked a pivotal period for talent development in the Russian pop scene. He believes that those years created a favorable environment for artists to emerge and mature. He pointed to a notable shift in the media landscape when music began to be showcased on major channels, not just within traditional entertainment programming. He cited Russia as a case in point with the creation of a televised artist platform, and he noted channel One and other channels expanding their music coverage in new formats. The producer highlighted how these shifts helped bring in a wave of serious artists who would later be recognized as leaders in the field, including Polina Gagarina, Stas Piekha, Timati, Zara, and Irina Dubtsova. He asserted that these individuals have become influential mentors and prominent figures within the industry.
The discussion underscores the belief that the Star Factory era contributed significantly to shaping modern Russian pop. Beyond merely launching careers, the project acted as a catalyst for broader media attention to music and popular culture. The lasting impact, according to Drobysh, is the way these artists have influenced audiences and inspired new generations to pursue music with ambition and seriousness.
Note: The interview and related commentary provide context for the connections between Russian music production, televised talent shows, and the career trajectories of artists who emerged during this formative period. Source: socialbites.ca interview with Viktor Drobysh.