In a conversation for socialbites.ca, the composer Viktor Drobysh explored the question of why artists benefit from working with producers, especially as a growing number of musicians share their work online in 2023.
He asserted that while it is possible to gain attention with just a computer and internet access, the result is akin to building a car in a workshop rather than in a factory. He explained that true music production typically happens behind the scenes, in a controlled setting where teams collaborate to shape a final product that has far more polish, consistency, and reach than a solo effort could ever achieve. In Drobysh’s view, this reality remains a foundational truth in the music industry, even as direct-to-audience approaches proliferate.
Drobysh also addressed perceived biases against producers in Russia, noting that their work does not diminish the popularity or talent of the performing artist. Rather, a thoughtful production process can enhance an artist’s confidence and career longevity, creating a durable appeal that endures beyond a single hit. He recalled the old saying that two heads are better than one, and suggested that a producer who is also a musician can become a vital partner in shaping the artist’s voice and trajectory. He pointed to examples from Western markets where producers who also contribute musically have long been integral to successful projects, underscoring that collaboration can amplify artistry rather than suppress it.
Drobysh emphasized that producers are not merely gatekeepers or cosmetic extras in show business; when they bring musical insight and technical skill to the table, they can help an artist connect more deeply with audiences, sustain momentum, and navigate the evolving landscape of modern music creation. The exchange highlighted the producer’s role as a catalyst for artistic growth, rather than a substitute for talent or charisma. In support of this view, the composer cited notable international artists who have thrived with producer partnerships that complemented their creative vision, reinforcing the idea that collaboration can be a force multiplier for a performer’s career.
For readers seeking a fuller understanding of this perspective, the complete interview with Viktor Drobysh provides expanded context on his approach to collaboration, production philosophy, and experiences across different markets. [citation: interview with socialbites.ca]