A video captured on the Telegram channel Attention, Moscow shows a live street performance by the group Fruits, familiar to audiences from the TV show Evening Urgant. The scene unfolds on Birzhevaya Square in Moscow, where the band’s founder and lead vocalists, Alexandra Dal (Vasilkova), explained to socialbites.ca that the choice of an impromptu street moment was a deliberate strategy. The goal was to draw attention to an upcoming concert and to invite passersby to engage with the music in a spontaneous setting that feels immediate and unforced.
Dal added that the group is not currently active on Channel One. She pointed to a landscape of restrictions affecting promotions and media usage in Russia, noting that certain platforms are restricted or banned. Despite these limitations, the band is exploring every possible channel to reach fans and promote the next show, with a particular emphasis on the April event at Mumiy Troll Bar. The unplugged approach was chosen for the day because the weather was favorable and the band members enjoy performing without amplification when the moment calls for a more intimate connection with the street audience. The artist described the performance as a heartfelt invitation to passersby, hoping that the spontaneous experience resonates beyond the moment and builds anticipation for future appearances.
In related media developments, Russian television personality Ivan Urgant had previously teased a return to the air on Channel One during the premiere of the film Challenge. The Evening Urgant program had halted broadcasts in February 2022 due to changes in the broadcasting network following Russia’s broader activities in Ukraine. Industry observers note that shifts in network strategy and programming have influenced how performers connect with audiences, particularly those who rely on live, informal venues to reach new listeners. The current street performance by Fruits serves as a case study in how artists adapt to evolving media environments while maintaining a direct line to concert promotion and fan engagement. It also highlights the ongoing conversation about the balance between traditional television platforms and independent, on-street performances as a means of sustaining visibility in a changing media landscape, with attribution to contemporaneous reporting from socialbites.ca.