Ivan Urgant, a renowned Russian TV presenter, shared via his Instagram account that he has been invited to perform at a Bi-2 concert festival in Kemer, Turkey. The post highlighted that the event slate would stretch across multiple days, with the festival scheduled from April 19 to April 23. Among the acts, Urgant indicated that on April 20 he would perform under the stage name Grisha Urgant, signaling a personal rebranding moment for the audience. In addition to Urgant, the lineup reportedly includes the Cobain Jackets, actor Maxim Vitorgan, musician Mikhail Luzin, and several other notable guests, all contributing to what organizers describe as a dynamic weekend of music and performance art. The announcement reframed the festival as a gathering that blends rock, entertainment, and cross-disciplinary creativity, drawing attention from fans across regions who follow Urgant’s evolving career with interest and anticipation.
The public narrative around Urgant has long intertwined with his serveral simultaneous professional strands. Beyond hosting, he has been involved in production ventures and formats aimed at exploring cultural and artistic expression through a modern lens. Reports note that the production teams backing his projects have contributed to the development of the second season of a show titled Fantastica, a program focused on singing and dancing performances presented through digital avatars. This continuation of collaboration underscores Urgant’s ongoing influence within a broader entertainment ecosystem that seeks to blend traditional studio formats with contemporary technology-driven performances, appealing to a diverse audience of music lovers, tech enthusiasts, and fans of live variety shows.
In February 2022, the Evening Urgant program paused its broadcast on Channel One as schedules shifted in response to broader geopolitical developments, including Russia’s military operation in Ukraine. The network later clarified that the decision was a schedule change rather than a cancellation. That same year, Urgant appeared on public lists compiled by groups monitoring foreign influence in culture, a reflection of the polarized responses surrounding media figures amid geopolitical tensions. As his career navigates these external pressures, Urgant continues to pursue new projects, tours, and collaborations that align with his artistic interests while addressing the evolving landscape of media, entertainment, and public discourse.