Rustam Mosafir, the director behind the TV project The King and the Clown, has spoken out against the growing commercial frenzy surrounding the group. As the band’s star rises in media circles, Mosafir warned that the saturation could backfire. He warned of a wave of branded merchandise and public performances expanding beyond the core art, from socks and pillows to underwear and even an orchestral concert. His message was clear: the excess risks hollowing out the cultural impact originally created by the work, and he hinted that the pressure could eventually provoke a reconsideration from those driving the noise, urging a pause to reassess priorities within the scene. The sentiment was shared as a call for balance between fame and artistic integrity, emphasizing that the art deserves space to breathe without becoming a perpetual product. attribution: Planet9 bureau.
