The rapper and beatmaker Slava Marlow spoke about the momentum of her latest non-commercial release Tuzik in a Telegram post.
According to Marlow, the album has drawn more than 18 million plays in its first month across all digital platforms. The artist described the non-commercial version as commercially successful, arguing that creative experiments outside mainstream formats can still build a strong domestic audience and foster a vibrant community around the music.
She emphasized that every music field and topic deserves space and attention. The feedback from listeners after the final track was released underscored a surge in engagement, with fans reacting more intensely to Tuzik than to some of her previously best known works. This dynamic highlighted the power of unconventional approaches to resonate with audiences in today’s streaming era.
Earlier, Marlow had voiced criticism of Morgenstern, a figure labeled by some in the Russian Federation as a foreign agent, describing the advice as problematic. This episode reflects the broader conversations artists navigate when balancing personal vision with external commentary and official narratives. The Tuzik project stands as an example of how modern musicians can test unconventional concepts while maintaining a strong connection to listeners who crave authentic expression.