A rapper known as Pasha Technik faced a year without alcohol after agreeing to a bold challenge: get the show’s logo tattooed on his neck if the video didn’t reach a target of 500,000 likes. The plan was laid out in a message released by a media outlet and tied to a YouTube program called “Buns.” In the video, the artist says he is ready to commit to the bet, claiming he will fill the Buns as promised at Bogdan’s show.
The episode titled “Donuts” featuring the Technician appeared on YouTube on September 27. The bet was set by presenter Bogdan Lisevsky: if the video hits half a million likes, Pasha would abstain from alcohol for an entire year; if not, the show’s logo would be tattooed across his neck. The moment underscored how the show blends celebrity antics with high-stakes wagering, turning a casual challenge into a public vow.
Earlier reporting indicates that Technik had been released from rehab in early June, following treatment for drug-related issues. Mash noted that the cost of the treatment approached two million rubles and highlighted expectations that he might stay in rehab until September. Instead, he left earlier than anticipated. In August, a post from Technik’s wife on Telegram suggested a relapse into illegal substances, though the post was subsequently removed by the author. The reporting underscores how swiftly public narratives around recovery can shift and how fragile the line between personal struggle and media coverage can become.
Historically, the artist’s health episodes trace back to late 2022: the initial hospitalization on November 6 after losing consciousness twice on the street, followed by a frightening coma on October 7 after a party where drug use was alleged. He woke from the coma the next day, a sequence that amplified concerns about the risks facing performers who navigate intense public scrutiny and demanding careers. These events illustrate a broader pattern in which personal health challenges, media attention, and artistic career intersect in ways that can complicate both recovery and public perception.
In related public commentary, presenter Lera Kudryavtseva has previously criticized detractors of her appearance, a reminder that public figures often face a broader cultural conversation about image, resilience, and accountability. The dynamic between media personalities and the artists they cover can shape audience expectations and influence how personal struggles are framed in the press. Across these narratives, the tension between authenticity and performance remains a constant undercurrent in contemporary celebrity culture.