Music critic and producer Yevgeny Babichev shared insights in an interview with News.ru, outlining a clear expectation that a new creative wave will emerge in 2023. He spoke about a group that is ready to redefine its path and push beyond familiar boundaries, signaling a deliberate move toward greater visibility and influence in the music scene. Babichev emphasized that the subjects of his discussion are poised to break new ground in their approach, production choices, and public presence, aiming to elevate their status to match the most popular and sought-after acts in the industry.
The group Babichev referenced is My Michel, a collective that recently ended a chapter of collaboration with producer Igor Matvienko. He noted that the ensemble had released an album in 2022 and has been actively recording new material. According to the critic, the band maintains a high profile through constant video releases and a steady stream of public appearances. He expressed a desire to see them emerge fully from the shadows and claim a prominent position in the mainstream music landscape, on par with leading acts that command widespread recognition and ongoing fan engagement. Babichev suggested that this momentum, coupled with strategic artistic choices, could propel My Michel into a broader, more influential sphere within the industry.
In addition to discussing My Michel, Babichev highlighted LYRIQ, the stage name of Kirill Ermakov, who is currently associated with Zivert. The critic regards LYRIQ as a promising talent with significant potential for success. He described the artist as distinctive, noting a self-driven creative process that began early and continued to evolve through experimentation with sound. LYRIQ actively follows contemporary Western music trends, seeking to adapt and reinterpret them in a way that resonates with local audiences. Babichev even drew a parallel to a prominent global entertainer, suggesting that LYRIQ possesses vocal qualities reminiscent of Justin Timberlake, which he believes could translate into broad appeal if cultivated effectively.
There is also attention on the broader landscape, including reflections on whether established figures in the field are ready to pursue new projects or release plans. The discussion underscored the shifting dynamics of modern music, where independent experimentation and collaborative versatility often determine long-term relevance. Overall, Babichev presents a scene where emerging talents and seasoned professionals navigate a rapidly evolving industry, leveraging evolving production styles, visual storytelling, and strategic collaborations to capture listener interest and establish lasting careers.
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