Ballerina Anastasia Volochkova described an unusual arrangement in a candid interview, noting that Channel Fifth has become a place where Lola, the housekeeper, also serves as the public relations manager. This revelation casts Lola not merely as a domestic helper but as a central figure shaping how the dancer is seen by the public.
Volochkova acknowledged that Lola has performed exceptionally in every duty. The housekeeper now balances her traditional responsibilities with outreach opportunities, acting as a liaison for PR activities while continuing to manage the household with meticulous care. The shift signals a broader trend where trusted staff step into roles that blend personal life with professional visibility.
The dancer recounted initial concerns about such a change, recognizing that taking on new responsibilities can feel like a heavy burden. She asked Lola directly whether the expanded scope would be overwhelming. Lola responded that the new tasks were not burdensome; rather, they brought a sense of purpose and excitement. She welcomed the chance to grow while supporting the household and the star’s career, and she noted that her husband’s income had also shifted in dynamics, which seemed to empower her position.
According to Volochkova, Lola has begun to attract attention from advertisers and commercial partners, a development that underscores the potential benefits of integrating domestic work with public relations. The dancer emphasized that this evolution in Lola’s role is a sign of trust and mutual recognition for the good work that has been done behind the scenes, and she praised Lola and Rustam for valuing the positive contributions that have been made over time.
In reflecting on the broader picture, Volochkova indicated that Lola’s involvement in PR is a natural extension of a well-run household where discretion, reliability, and a proactive attitude are highly prized. The arrangement, as described by the artist, reflects a conscious effort to align the people closest to the star with opportunities that can elevate her public presence while maintaining a stable personal environment. This governance model, she suggested, rewards diligence and loyalty and illustrates how personal staff can play a pivotal role in managing a high-profile image, even when the celebrity is not actively pursuing a public-facing career. The conversation also touches on the delicate balance between private life and media attention, a dynamic that many performers navigate today with careful consideration and strategic communication.
Earlier remarks from Volochkova touched on the actress’s awareness of her own limitations, noting that at one time she perceived herself as a dancer without the full range of stretch and flexibility she would eventually cultivate. This self-awareness adds a layer of humility to the narrative, highlighting that growth is ongoing and supported by those who help maintain a stable home base for a demanding career, including Lola and her team. The overall tone suggests a collaborative environment where the line between domestic duties and professional representation is thoughtfully blurred in a way that benefits both the public image of the dancer and the personal well-being of those who support her day-to-day life. (Attribution: interview excerpt reported by Channel Fifth)”