A blogger and businesswoman, Aiza-Liluna Ai, raised concerns about an Instagram post featuring Slava, a singer who also owns Meta, after he appeared intoxicated. The post stirred debate over whether such behavior could be perceived as acceptable by audiences, particularly when it involves a high-profile public figure connected to social media platforms.
Aiza explained that she worries the conduct could become normalized in the eyes of viewers, potentially influencing how people view alcohol in daily life. She noted that Slava had accused a well-known singer of promoting alcohol, which amplified the conversation about responsibility and accountability in public posts.
Regarding her own family, Ai highlighted a personal concern. She is raising two sons and hopes to guide them away from alcohol. She pointed out that when a famous aunt figure is seen drinking and celebrated, it risks sending a message that drinking is glamorous or acceptable. This concern underscores the broader consequences of public figures modeling behavior for younger audiences and the serious risks associated with alcohol misuse.
Ai described alcoholism as a disease and urged media professionals to be mindful about posting content that involves intoxication. She urged colleagues to convey opinions with care, precision, and measured tone, emphasizing that thoughtful communication matters more than sensationalism.
Earlier, Slava had engaged with social networks in a way that some found inappropriate. He directed harsh remarks toward other musicians, including Instasamka and Morgenstern, who are known in the region for their outspoken stances. The messages included remarks about their ability to re-enter Russia after leaving the country. While Slava later acknowledged that he had pushed the issue too far with alcohol involved, he did not fully retract his statements.
The episode serves as a reminder for creators and personalities to consider the impact of their online expressions. It highlights the tension between personal freedom of expression and the responsibility that comes with influence, especially when alcohol and public behavior intersect with media visibility. The discourse invites viewers to reflect on how social media habits shape perceptions of drinking, fame, and accountability in contemporary online culture.