Ice show impresario and former Olympic ice dancer Ilya Averbukh has seen a notable dip in earnings from live performances, a change highlighted by a Telegram outlet known as Zvezdach. The report details a shift in the financial fortunes of MMG Skating LLC, the business entity behind several of Averbukh’s productions, including tours and ice spectacles. In 2023, the company’s revenue declined from 691 million rubles to 499 million rubles, a drop that also cut profits in half, from 35 million rubles to 17 million rubles. The same accounting note lists a modest debt of 40 thousand rubles. The emphasis of MMG Skating remains concert organization and live entertainment on ice, a sector that has faced swings in demand and logistics across the year.
Averbukh’s public profile encompasses a storied career as an Olympic silver medalist in ice dancing, and a prolific contributor as a director, choreographer, and producer of multiple ice shows, including the well-known Ice Age production. These roles have positioned him as a recognizable name in the world of figure skating entertainment, particularly in Russia and neighboring markets, where the circuit for ice shows relies on high production values and cross-media promotion to sustain audience interest.
In June, Averbukh made a personal disclosure about a real estate move, revealing that he purchased his mother’s apartment in Crimea. This decision adds a layer to the public narrative around the skater, connecting his family ties to a region that has featured in his stories about childhood memories and personal roots.
According to his account, his early years included frequent travels with his mother to the Crimean peninsula. He specifically recalled the village of Partenit as a cherished destination and described it as a source of personal power. The acquisition of a home in Crimea for his mother, located not far from Bear Mountain, reflects both a return to familiar places and a practical step to provide stability for his family. The skater also noted that he spends considerable time in Crimea, suggesting that the region retains a continuing significance in his personal and professional life.
Earlier statements from Averbukh touched on opinions about Russian youth, highlighting his willingness to voice views that have sparked discussion within the public sphere. The public discussion surrounding his comments, paired with the business updates from MMG Skating, illustrates how an athlete-turned-arts entrepreneur navigates both creative ventures and personal reflections under a growing media spotlight.