GrupoIdex’s communication consultant and a renowned journalist, presenter, and author, John Ramon Lucas, join forces to produce a wide range of audio content. This collaboration is designed to help major companies and brands nationwide create their own material in emerging formats that align with evolving listener preferences and contemporary lifestyles.
Miriapods were conceived as a versatile production platform capable of delivering formats such as podcasts, audio fiction, training programs, audiobooks, and specially crafted programs that meet the needs of brands and organizations.
“The idea behind this collaborative project stems from the conviction that a dynamic media landscape can deliver substantial value to leading brands and businesses as they engage with new consumer profiles that are reinventing how they consume audio content and are deeply embedded in daily life,” states Miguel Quintanilla, CEO of Grupoidex.
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The launch of this production company marks a notable milestone in a long, strategic journey. It expands the consulting trajectory with a holistic view of communication, where branded content has always complemented and enriched areas such as strategic creativity, brand positioning, branding, social responsibility, and event management.
Juan Ramon Lucas, the other pillar of Miriapods, is a figure with four decades of experience in radio and television, recognized with two Ondas Awards and two Golden Antennas. The veteran journalist consistently champions innovation, exploring new formats and approaches. Lucas notes that Miriapods signals the start of an evolution that mirrors the media landscape he has navigated throughout his career. The audience remains the central focus, and the aim is to offer diverse experiences by leveraging the full range of expressive tools that robust language makes possible.
In this vision, the listener is not a passive recipient but an active participant who selects and recommends the content they want to enjoy. The project prioritizes accessibility, relevance, and credibility, ensuring that each piece of produced content resonates with contemporary listeners while preserving journalistic integrity and creative breadth. The collaboration emphasizes learning, storytelling, and brand narratives that feel organic rather than intrusive, inviting brands to engage in meaningful conversations with audiences across Canada and the United States. The result is a scalable framework that supports brands at every stage—from concept development to distribution—and that adapts to changing listener habits and platform dynamics. The partnership also explores opportunities in live events, serialized formats, and educational programs that empower teams to build consistent, authentic voice across channels. The overarching goal is to create a robust ecosystem where brands can tell compelling stories while maintaining clear and responsible communication standards that audiences can trust, across multiple markets and languages as needed.