Turisme Comunitat Valenciana will share the programming and events for the upcoming edition of Benidorm Fest across its digital channels, highlighting the capital’s prominent music event on the white shore. Spain’s entry for the Eurovision Song Contest will be chosen between January 30 and February 3. This approach aligns with ongoing tourism efforts and aims to keep audiences informed through a broad digital dissemination campaign targeting regional, national, and international markets. The campaign will stay active up to the Final Gala on February 3, consistent with the official statement from the Generalitat.
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<p Nuria Montes, Minister of Innovation, Industry, Trade and Tourism, expressed optimism that this year’s edition could be the best yet. He affirmed that Benidorm Fest remains a cornerstone event for promoting tourism within the Valencian Community, underscoring a substantial commitment from the regional government. The Consel’s contribution of 1.5 million euros will help turn the festival into a concrete, well-supported reality for 2024.
In the minister’s view, the digital dissemination campaign launched to back the third edition of Benidorm Fest serves to strengthen the Valencian Community as a premier festival destination. Benidorm is highlighted as a preferred venue for major music and art events. The aim is to showcase artists from the Valencian Community through the campaign, creating anticipation and encouraging audiences to follow the festival closely. The initiative also emphasizes the hometown origins of participants, enriching the event’s regional identity.
Montes also noted that the campaign will feature several formats to keep the community excited and informed across all Turisme Comunitat Valenciana channels. A dedicated page has been created with comprehensive information about Benidorm Fest Week 2024, along with a variety of additional actions designed to engage visitors and locals alike. This approach aligns with the broader goal of positioning the Valencian Community as a vibrant hub for cultural celebrations that attract visitors from near and far.
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Montes stressed that the event is expected to attract significant attention, with content crafted to keep followers in the loop through Turisme Comunitat Valenciana channels and social networks. The minister also announced the launch of a special page detailing Benidorm Fest Week 2024, along with other informative actions that support audience engagement and participation across platforms.
Other actions of the campaign
The digital campaign, supported by Turisme Comunitat Valenciana, includes updates to the news section of the tourism portal www.comunitatvalenciana.com with informative content about the festival. The goal is to ensure anyone interested can access the essential information to participate or simply enjoy the event. A banner linking to the generated content will be published, and the portal already lists the festival as an upcoming event with all pertinent details.
Additionally, the outreach plan features consistent social media activity to maximize reach. Regular posts across platforms will share key developments, scheduling, and behind-the-scenes glimpses to maintain momentum leading up to the festival dates. The approach is designed to appeal to regional, national, and international audiences, reinforcing Benidorm as a standout destination for music and cultural events.
The Benidorm Fest 2024 assembly is underway, and talk of a dedicated stage has begun. This preparation will ensure the festival can deliver a high-quality experience in line with audience expectations and the broader aims of the Valencian Community to promote tourism through major cultural events. Social networks will amplify the message with the hashtag #BenidormFest2024 from January 15 through February 3, while the dissemination strategy is complemented by a specialized newsletter that delivers festival-focused updates and destination-focused information to regional and global readers.