Foreign producers and localizers are eyeing Ciudad de la Luz

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In a strategic gathering, General manager Digital Transformation Project Community Fermín Crespo met with the board of directors. The session was led by Luis Castillo, president of the Alicante Provincial Hotels and Touristic Accommodation Facilities Association, with Cristina Segui guiding association operations and Montse Cárceles handling Corporate Relations. The goal was to align on how the region can elevate its audiovisual capabilities and attract more industry attention. This was not just a routine check-in; it was a clear signal that the local hospitality and tourism sectors are increasingly connecting with media production needs. Crespo underscored that the hotel sector acts as a vital hub for productions moving through studios in Alicante. He emphasized that the region has the potential to become a favorable base for crews, postproduction work, and related services, helping to accelerate the growth of local facilities and talent. The discussion highlighted how timely collaboration between hospitality, transport, and production services can streamline shoots and reduce logistical friction. The board members agreed that showcasing the region as a ready-to-work partner will attract more film and television projects to the area, benefiting both producers and the local economy. APHA notes that this alignment could catalyze ongoing initiatives to promote Alicante as a preferred production destination for both national and international projects.

Following a corporate visit to the audiovisual complex, Crespo outlined a clear pathway for ongoing development. The team saw a firsthand look at the combined capacity of studios, postproduction suites, and supporting infrastructure. The message from the leadership team was simple and direct: the hotel industry should be considered a central pillar in delivering efficient, high-quality shoots. With a ready workforce, a growing ecosystem of suppliers, and the region’s appealing climate and logistics, there is a strong case for expanding promotional efforts. The emphasis on timely execution and local expertise supports the goal of making Alicante a sustainable hub for media production. Stakeholders recognized that attracting foreign producers and localizadores will require coordinated outreach, specialized events, and the continued visibility of Ciudad de la Luz as a premier site for filming. Comments from the gathering suggest a shared optimism about the potential impact on job creation, tourism, and the broader regional profile. APHA records indicate confidence in the plan to mobilize resources and build stronger partnerships across the value chain.

Both parties agreed on organizing a forthcoming event at Ciudad de la Luz. The objective is to bring together the APHA Board of Directors in person, providing a comprehensive tour of the audiovisual industrial complex and showcasing the scale of its facilities. By arranging a face-to-face briefing, organizers aim to offer a transparent view of capabilities, including studio space, equipment availability, and the range of services that can support diverse productions. The project is designed to foster direct dialogue, answer questions on site, and map out collaborative opportunities for producers, service providers, and local authorities. The plan emphasizes ensuring that all participants leave with a clear understanding of the facility’s capacity and the region’s readiness to support ambitious filming projects. APHA comments reflect enthusiasm for a well-attended event that could set the stage for long-term partnerships and sustained visibility in both the Canadian and American markets.

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