Ciudad de la Luz film studios will become a driver for filming in Alicante through a deliberate approach that creates a tractor effect, pulling projects into the area. At the Madrid venue of the International Tourism Fair (Fitur), Minister of Tourism and Innovation Nuria Montes outlined the pivotal role these facilities will play in a new phase under the Comunitat Valenciana Plató de Cine strategy, reinforcing the Valencian Community as a hub for cinema and audiovisual work.
Montes announced the Generalitat’s plan to boost film tourism under this banner, alongside Fermín Crespo, the managing director of Society Projects for Digital Transformation (SPTD). Crespo introduced the Ciudad de la Luz studios and the new Comunitat Valenciana Film Commission brand, positioning them as engines for creative activity and industry investment.
According to the head of innovation, the Valencian Community houses one of the most capable film studios in Alicante, a factor that strengthens the region’s appeal for productions. The site supports both outdoor and indoor shoots, expanding opportunities for filmmakers and production crews alike.
Crespo outlined the proposed new phase for Ciudad de la Luz, noting that the Innovation Department is actively maintaining contacts with production companies and planning an intensive slate of activities for 2024. Specific details were kept under wraps by both sides, underscoring a strategic and measured rollout.
Montes stressed that audiovisual productions carry significant strategic weight for the geographic area, delivering measurable benefits in income and employment. They also contribute to the modernization and diversification of the local, provincial, and regional production landscape, while attracting talent and developing human capital.
The head of tourism policy for the Consell highlighted that the impact extends beyond direct audiovisual activity. Filming creates notable indirect benefits for hospitality, dining, transport, and other service sectors, reinforcing the Generalitat’s commitment to facilitating filming across the Valencian territory.
Montes pointed out that many productions occur outside peak tourism seasons, offering a potential desaisonalizing effect that helps stabilize local demand. This seasonal spread provides steady economic activity and broader regional exposure.
Another advantage of using local locations is the ability to run strategic advertising campaigns. Audiovisual works become showcases for towns, landmarks, and points of interest, delivering a strong promotional boost to tourism. Montes noted that such campaigns are well received by audiences when integrated into films or TV series.
Valencian Community Film Commission
At Fitur, the councilor unveiled the Comunitat Valenciana Film Commission’s new branding. The initiative aims to simplify processes for companies and professionals and to position the region as a leading center for national and international audiovisual activity. It brings together industry representatives who are eager to shoot in the Valencian Community, highlighting the area’s potential for both film and television production.
Key objectives include attracting, facilitating, and promoting audiovisual production through a range of coordinated actions. The aim is to raise the region’s visibility as a premier cinematographic destination and to showcase Valencia as a place where film and production thrive across industry sectors, enterprises, and society at large.
The Film Commission will coordinate with local offices and leverage regional resources to support shoots, cultivate partnerships, and promote the Valencian Community as a robust location for audiovisual projects. This initiative is designed to strengthen the region’s competitive position and attract sustained investment in film and related industries.