“Avatar” company is one step away from ruling Ciudad de la Luz
The Valencia-based organization Ciudad de la Luz traveled to Madrid to celebrate the unveiling of a significant milestone in Spanish audiovisual production. The event took place at La Casa de las Alhajas, nestled in the heart of the capital, and drew a diverse crowd from Spain and beyond, including the company’s general manager and numerous producers and industry professionals who gathered to witness the showcase of Valencian Community facilities and capabilities.
The proceedings featured Eva Isanta as host, inviting attendees to immerse themselves in the luminous charm of the City of Light. The event highlighted the space as a true beacon of innovation and excellence in filmmaking, with a track record of collaboration with renowned directors who have contributed to its growing prestige and influence.
The Valencian Community stands out as a unique canvas for cinematic storytelling. Its coastline stretches for hundreds of kilometers, the region basks in abundant sunshine each year, and its varied landscapes—from ancient monuments to modern architecture—provide limitless shooting opportunities. During the corporate launch, the general manager of Ciudad de la Luz emphasized that Alicante offers an exceptional setting for film production. He noted the unrivaled climate, ample accommodation, and exceptional cuisine that can simplify production schedules at any time of year. He also underscored the strong network of incentives and streamlined procedures supported by the Film Commissions of Alicante, Valencia, and Castellón, which together facilitate seamless project development and logistics.
The event staff highlighted the region’s transport connectivity, with both the airport and major rail hubs conveniently close to the City of Light. This proximity, combined with a vibrant local ecosystem, positions the Valencian Community as a preferred locale for national and international shoots seeking efficient access and diverse shooting environments.
The discussion extended to the practical implications of production in the area, including the available infrastructure, incentives, and public-private partnerships that support filming across multiple provinces. A roundtable on national and international filming in Spain and the Valencian Community explored needs, gaps, and opportunities for improvement. The panel featured prominent figures from the industry, including leaders from Profilm and the Association of Audiovisual Producers of Valencia, among others who contribute to shaping a favorable policy and investment climate for audiovisual projects.
The gathering also reflected on the momentum gained in recent years, where the region has showcased its capacity to attract high-profile productions. The overarching message conveyed to attendees was that the Valencian Community offers a compelling blend of creative potential, practical support, and a welcoming ecosystem that empowers filmmakers to realize ambitious visions with efficiency and flair.
As the conversation progressed, participants acknowledged the importance of fostering a robust production culture in which hotels, tourism, gastronomy, and related sub-industries work in concert to host top-tier shoots. The collective sentiment pointed to a thriving environment that can sustain a dynamic cycle of projects, contributing to regional economic vitality and cultural prominence. The event underscored the City of Light’s role as a benchmark in national audiovisual production and affirmed its capacity to adapt to evolving industry demands while maintaining a distinctive influence on the broader European filmmaking landscape. [citation attribution]
Ciudad de la Luz tender resulted in four layoffs to prevent duplication
The leadership in Valencia communicated a forward-looking vision, emphasizing readiness to support the industry through a comprehensive ecosystem. A message conveyed through a video addressed the hospitality sector, tourism, gastronomy, and related sub-industries, highlighting their ability to host and sustain premier shoots. The emphasis remained on creating a supportive environment that integrates public and private resources to ensure project success across the region. [citation attribution]
Key discussions during the event focused on identifying areas for growth, sharing experiences from the field, and evaluating the mechanisms that enable smoother collaboration among producers, regulators, and service providers. Expert voices on the panel included prominent heads of governing bodies and industry associations who contribute to shaping a practical framework for ongoing film investment and production in the Valencian Community.
The event concluded with a reaffirmed commitment to maintaining a fertile climate for filming, reinforcing the idea that the Valencian Community is an attractive, well-connected, and climate-friendly option for both national and international productions. The emphasis remained on delivering a reliable, high-quality experience for all partners and talent, ensuring that every shoot benefits from a stable, efficient, and creatively vibrant setting. [citation attribution]
Enduring collaboration with local institutions and the continuous improvement of infrastructure are poised to keep drawing filmmakers to the region, where diverse landscapes, seasoned crews, and a welcoming business environment converge to support standout cinematic work and ongoing industry growth. [citation attribution]
End of strike in Hollywood revitalizes the City of Light
The gathering underscored the main objective of captivating attendees and illustrating that the Valencian Community remains a prime region for filming. The City of Light continues to stand as a benchmark of excellence in national audiovisual production, with an advantageous location that supports growth and development for contemporary projects. The message delivered highlighted the region’s enduring appeal to producers seeking a reliable, creative, and efficient filming experience. [citation attribution]