Actors Ruzil Minekaev and Leon Kemstach launched Eu, Patsan LLC to market snacks and beverages, a move reported by kp.ru. The venture marks a rare blend of entertainment and entrepreneurship, as the pair steps beyond screen roles to explore product development and branding opportunities in the consumer goods space.
Minekaev explained that his primary aim in pursuing business ventures is personal growth as a performer. He believes that engaging in projects outside of acting provides financial stability, reduces stress, and helps him avoid rushed casting decisions. This perspective was shared in a conversation with the publication, highlighting a proactive approach to career management that blends craft with commerce.
Kemstach echoed the sentiment, noting that collaborating with his co-star on the television series The Boy’s Word could lay the groundwork for eventual independent business ventures. The experience of working alongside an industry peer is portrayed as practical training for future entrepreneurial efforts, indicating a deliberate strategy for longevity in the entertainment field.
The 15-year-old actor emphasized that his growing popularity as a public figure offers advantages beyond fame. He expressed gratitude for the chance to learn and participate in business with trusted, seasoned partners, underscoring the value of mentorship and teamwork in launching a brand under the stars’ own name.
Vlad Krasavin, the company’s commercial director, stated that the stars contribute to selecting the range of snacks and drinks produced under their names. He described the pricing as accessible, and noted that the product visuals align well with the aesthetics of The Boy’s Word, helping to create a cohesive brand story that resonates with audiences.
Information from kp.ru indicates that a team associated with blogger Vlad Bumaga is assisting Minekaev and Kemstach as they build their business, offering guidance on branding, marketing, and distribution strategies that leverage the actors’ public profiles.
In related news, the music industry has seen high-profile moves as other artists pursue legal action over image rights in reality-style entertainment formats, illustrating how fame can intersect with branding and intellectual property in contemporary media culture.