Alicante’s fashion scene welcomes a designer whose work resonates across social platforms and draws inspiration from personal memory. The latest collection, titled Nene, honors a father who passed away this year and features a bold mix of streetwear references with high fashion details. The designer debuted on Barcelona runways and continues to push boundaries with a fearless blend of casual loafers, sporty tracksuits, and gleaming silver accents that feel both commercial and avant-garde.
“I am returning to my roots. Baby, a term of endearment that his mother used for him, Domingo, has always been a starting point for this intimate line that honors the father,” explains Domingo Rodriguez Lazaro, creative director of Dominnico. The brand remains anchored in personal storytelling while expanding its reach beyond its hometown roots.
While the Alicante-made pieces have gone viral, the label is known for its rigorous exploration of textures and fabrics, meticulous research into sustainable production methods, and a forward-looking, almost sci-fi vision. This is not just fashion; it is a statement about how clothes are made, worn, and experienced in the modern world.
Within the collection the color palette is electric and tactile. Rubberized bands, metallic plates, and synthetic fur trims coexist with inverted utilitarian silhouettes, while several looks draw inspiration from pop icons through beaded mesh mini dresses and voluminous tafted gowns. The styling creates a dialogue between utility and spectacle, a hallmark of Dominnico’s approach to contemporary design.
Color theory remains central to the brand. Lime green, sky blue, bubblegum pink, white, gray, and silver are favored tones, each chosen to amplify the collection’s kinetic energy. For the Nene presentation on the 080 Barcelona catwalk, a capsule with the shoe brand Cuplé was showcased, featuring the maxi platform silhouette in collaboration with New Rock. A new logo revision is also in development with Ccelestica, aiming to convey a bold Y2K-inspired message through a color-rich tracksuit that nods to retro aesthetics while staying firmly current.
The opening visuals of the Dominnico show were created in collaboration with the Barcelona collective Visual Slavery, which also designed a 3D garment. Their work references a symbolic truck bumper from the years 1956 to 2022, honoring the designer’s father by marking his birth and death in a single, enduring image. The front row was filled with supporters and enthusiasts, including Marta Lozano, Teresa Andrés, Laura Dosouto, Naomi McMenamy, Dovima Nurmi, Hugaceo, Rocío Aguirre, Carla Paucar, Marta Torné, Albert Mullor, and Luna Ki, among others. Yanes and Ignacio Ayllón were also present, adding to the collection’s excitement and visibility.
Through this collaboration-heavy showcase, Dominnico demonstrates how fashion can blend personal history with public appeal. The brand continues to experiment with materials, silhouettes, and technology to craft looks that feel both intimate and grandiose, a synthesis that resonates with audiences across North America and beyond. The designer remains committed to creating pieces that invite conversation, challenge conventions, and celebrate individuality in a world of fast-changing trends.
In summary, Dominnico’s Nene collection stands as a testament to the power of memory in fashion. It fuses streetwise sensibilities, luxe detailing, and a sense of drama that turns ordinary outfits into story-driven statements. The result is a vibrant, multi-textured lineup that speaks to fans of the brand and new admirers alike, reinforcing the designer’s status as a rising force in global fashion. The collaboration with other brands and the strong visual language solidify Dominnico’s place on international runways and social feeds, where it continues to leave an indelible mark on contemporary style. [Citation: Visual Slavery, EFE]”