A high-level delegation focused on telecommunications and digital infrastructure convened in Madrid this morning to discuss strengthening Spain’s audiovisual sector. The gathering included representatives from ICEX Invest in Spain and the Spanish Film Commission, aiming to chart a path for attracting U.S. producers to collaborate with Spanish studios and services in Alicante and beyond. The objective was to reintroduce City of Light studios to mainstream film and television players in North America, highlighting opportunities to shoot and invest in the country.
Before July, a key strategic outline will be set by the head of the Generalitat to guide the management of a new phase for the cinema complex. This plan is being framed in collaboration with the Thematic Projects Association and its leadership, with participation from senior executives from member companies of the Motion Picture Association (MPA) in the United States and major U.S. platforms and audiovisual corporations. The mission seeks to deepen connections with U.S. agencies and industry figures, showcasing Spanish audio-visual strengths and presenting the main operators while promoting investment and shooting opportunities.
The program includes an informative forum on government initiatives, including legal updates in taxation and visa policies, and Spain’s ongoing investments to position the country as Europe’s hub for audiovisual production. These efforts form part of a broader strategy announced by national and regional authorities, focusing on a robust ecosystem for film and television that can attract international projects.
“We’re Back” (City of Light Returns)
Marketing and Communications leadership outlined a renewed phase for the studios with a promotional video that highlights the facilities along the Mediterranean coast near Alicante. The presentation emphasized that Ciudad de la Luz has hosted major productions from around the world, earning recognition from officials, talent, directors, writers, and crew for its quality. Historical challenges stemming from European competition rulings led to a pause in operations in 2012, but renewed support from regional leadership is clearing the way for a return to full activity.
The leadership underscored that the studios are poised to be among Europe’s premier facilities once again. Plans include upgrading infrastructure and equipping the site with the latest technology required by contemporary audiovisual projects. This modernization aims to restore top-tier capabilities and attract high-profile shoots while maintaining high standards of production support.
Bringing City of Light back online is framed as a commitment to excellence and regional growth. The administration will guide the transformation and ensure the studios are managed effectively to serve producers, technicians, service providers, hospitality partners, and technology teams.
A Strategic Kickoff
The return of City of Light is timely for a focused dialogue with key American operators. The exchange program features technical sessions, corporate meetings, location tours, and engagements with companies, professionals, and talent from the Spanish audiovisual sector. The program brings together notable participants from the United States and Spain to explore collaboration opportunities and share insights on production logistics and access to Spanish locations.
Among the American companies engaging in the initiative are major studios and distributors with a history of collaboration in Europe and beyond. The roster includes leading producers and streaming platforms seeking to expand their international footprints, along with talent agencies and service firms that support large-scale productions. The effort is designed to build partnerships, facilitate financing, and streamline permitting and location services for future projects.