Company Marenostrum events, led by Nacho Lloret, organized a campaign to promote the Bonfire Fair at the Alicante Arena, following their usual approach. This time the artists worked in collaboration, with Joserra Lozano and Iván Estupiñá joining forces to craft a unified artwork.
Joserra Lozano created images that draw on classic techniques from the last century to depict bullfighters. One poster features Morante de la Puebla seated in a chair, echoing early 20th century bullfighting imagery that recalls figures like Joselito and Belmonte. Iván Estupiñá contributed a modern touch through his typography expertise. A notable detail is Morante de la Puebla surrounded by the crowned “A” iron, a feature prominently echoed in the poster design.
As for the image of Roca Rey, the old hand-colored plate aesthetic was imitated, and Estupiñá completed the composition with a typeface that bridges traditional poster style and contemporary elegance.
The image of José María Manzanares holds special significance in this campaign, marking twenty years since the alternative. The two artists employed a shared, personalized technique, but this time the surrounding text and imagery emphasized the milestone with greater impact.
exposed by the city
These works are displayed across the city using a variety of media channels orchestrated by Nacho Lloret’s company, both in physical formats and online. Buses, subway stations and other public spaces showcase the Bonfire Fair and the Alicante Fair, achieving broad and effective promotion.
The fair will feature four bullfights, a fight with a picador, and a rejoneo with a knight. With Diego Ventura, Andy Cartagena, and Lea Vicens, the performances are expected to deliver a memorable show.
poster list
-
Sunday 18: Fermín Bohórquez’s bulls. Andy Cartagena, Diego Ventura, Lea Vicens
-
Monday 19 and Tuesday 20: Practical lessons with students from the Alicante Municipal Bullfighting School
-
Wednesday, June 21: Zacarías Moreno Steers. Santiago Esplá, Borja Escudero and Kevin Alcolado – all from Alicante. The latter debuts with the picadors.
-
Thursday, June 22: Juan Pedro Domecq. El Fandi, Sebastian Castella, Daniel Luque
-
Friday, June 23: Victoriano del Río. El Juli, Roca Rey, Tomas Rufo
-
Saturday, June 24: Six bulls from Daniel Ruiz for José María Manzanares on the 20th Anniversary of the Alternative
-
Sunday, June 25: Victorino Martin. Rafaelillo, Morante de la Puebla, Pablo Aguado
SINGLE TICKET SALE. From Monday, June 5th
TICKET OFFICE HOURS: 10:00 – 14:00 and 17:00 – 20:30 (Closed on Saturday afternoons and Sundays.)
Ticket offices will remain open between 10:00 and 14:00 on festival days, and from 16:30 until completion.