Turisme Comunitat Valenciana will disseminate programming and events for the next edition of Benidorm Fest through its digital channels, capital’s big music event white shore Where Spain’s representative to Eurovision will be selected between 30 January and 3 February. He made preparations for tourism in this way. Dissemination campaign in digital media for regional, national and international marketsIt will remain active until the Final Gala on February 3, as stated in a statement by the Generalitat.
Nuria Montes, Minister of Innovation, Industry, Trade and TourismHe hopes “probably the best edition of Benidorm Festival will be held this year” confirms the consolidation of this event as “one of the largest events for tourism promotion of the Valencian Community”. Likewise, he underlined that “Consel’s significant participation in Benidorm Fest 2024 with a contribution of 1.5 million euros” will make this new edition a reality.
In this regard, the president of Turisme stated that with the launch of this digital dissemination campaign to support the third edition of Benidorm Fest, “the aim is to strengthen the Valencian Community as a festival destination” and, in particular, ” Benidorm is a chosen place for major music and art events.” Like this, Stating that artists from the Valencian Community will be promoted through this campaign, the council member stated that the aim is to “create expectation and encourage people to follow the festival” with this initiative. participantsand also their hometown.
“Given the interest the event is expected to achieve,” Montes continued, “Content that will keep the followers of the Valencian Community up to date through its channels and social networks will be prepared in different formats.”. Likewise, the Minister of Tourism announced that “a special page has been created with all the details and information about Benidorm Fest Week 2024, among many other actions.”
Other actions of the campaign
This digital campaign supported by Turisme Comunitat Valenciana In addition, updating the news section of the www.comunitatvalenciana.com tourism portal with informative content about the festival, so everyone who wants to participate will find the necessary information. Also, a published. banner linking to the generated page. The said portal already has an event on its agenda that includes all the necessary information.
Social networks will make the festival heard by publishing relevant information accompanied by the hashtag #BenidormFest2024 between January 15 and February 3. To complement this dissemination strategy, a special thematic bulletin was prepared to send information about the festival and the destination.It is aimed at regional, national and international markets.