The 24th Latin Grammy Awards were held outside the United States for the first time in their history this year. Seville was the city chosen to be the global focus of Latin music from 12 to 16 November. Therefore, it was the Latin Grammys, full of Spanish and especially Murcian flavor. Viñas Familia Gil’s presence at the Latin Grammy awards in Seville was born out of an opportunity for US brand specialist organizers to bring Familia Gil wines closer to the thousands of people attending the biggest music event. Latin of the world
Participants at all events hosting this tribute to the leading artists of our country and Latin America were delighted with the great variety of wines offered by the 11 wineries of the Viñas Familia Gil group, originally from the Murcia Region, especially from Italy. Jumilla. Simultaneously with this event, more than 60 restaurant establishments and specialty shops in the province of Alicante brought them closer to their customers with experiences such as Wine Tours or paired tastings, which continue throughout November.
In addition to the wines, Juan Gil also offered the talent the experience of painting with wine. For this, he collaborated with Miguel Angel Lozano, who introduced the product Damajuana Tinta de vino. Jumillan artists hand-make this ink from Bodegas Juan Gil’s Monastrell vineyards. “With this, another flavor is imprinted on the words, different notes on the notes and wonderful nuances on the drawings. The result is exclusive, unrepeatable and creative. Like life, like the world, like each of us” with this presentation dozens of Artists expressed their ideas and feelings on wine labels. Shakira, Karol G, Bizarrap, Maluma, Feid, Rosalía, Pablo Alborán, Alejandro Sanz and many other world-famous stars had the opportunity to express the product of the labor of different lands in Spain with wine ink and taste the product. Such as Jumilla, Rueda, Almansa, Rías Baixas, Priorato, Rioja Alavesa, Zamora, Calatayud and Campo de Borja.
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Viñas Familia Gil was also present at all award events: the Special Awards Gala, the Nominees and Best New Artists Reception, the 2023 Person of the Year Gala, and the Grand Prize Gala where Honoro awarded Vera Garnacha, Tridente Tempranillo, Rosario Vera. and Shaya had a shared role; Juan Gil’s wines were at the helm and host in each of these moments. The group’s parent company, whose financial center is Murcia, was responsible for bringing the flavor of the wine produced on its Jumilla estate to every glass throughout the week.
Their products also appeared in the ‘bubble moment’ of all these events. Thus, the pioneering bright white of Viñas Familia Gil, created by Bodegas Tridente in its own vineyards in Malvasía and on the grounds of Chardonnay in Villanueva de Campeán, containing a significant amount of apple, prized for its floral, honey and fruity notes, Cantagrillos founder of the Kingdom of León de Zamora , was chosen by the organization to please the participants at such a special moment.
Additionally, another of the group’s winemakers, Rosario Vera, headlined the Pioneering Women of Entertainment event held at Casa de Pilatos in Seville on November 13. The winery took advantage of the recognition event to launch its new line of wines, Ai Ama! Rosario Vera and Biloba de Vera. And in white, they are accompanied by Lagar da Condesa, the Albariño of the group.
The Latin Grammy celebration in Spain attracted more than 12,000 people from different countries and its broadcast was global. We realized that this was a showcase where we could show the world the fruit of our love for our land and the good work of many more people. 500 winegrowers from all over Spain accompany us; We believe that our taste leaves an unforgettable mark on everyone who tries it, and we take great pride in the good reception all our wines have received in such an exceptional and unrepeatable environment. Being the first winery they trust when they step out of their comfort zone in the USA gives us the courage to keep working and producing the best product at the best price possible.