La Zowi: “I was more punk before, now I’m a little more commercial”

Is there a need for an umbrella in the music industry?

Mistake! Yes, you need umbrellas in the music industry too. You have to protect yourself from many things, most of the time you have to protect yourself from multinational corporations (laughing).

Are you trying to impress the artistic or personal side?

I have not signed a contract with any multinational company but the offers I have received from them have nothing to convince me, still I have to keep giving it my all, keep working until I create something more solid and we will see in the future whether this will happen or not. that step.

new album ‘queen of the south‘ may lead to this step

Not yet, I still have some time to do things my way. Especially work. What I miss most is spending more time working in the recording studio. Between so much touring, making music videos, more touring, personal life… I just need to make more music, I have so much left to try, and I’m spending more hours in the recording studio working.

What kind of order do you bring to the concerts?

I’m going with four dancers and everything is very choreographed, it’s a very fun one-hour show. People enjoy it very much. It’s a series that’s hard to stop watching, normally no one feels like peeing or anything like that throughout the series because it’s intense and surprising. We have visuals and choreography that tie the songs together throughout the show. I also have my DJ, Mark Luva, who has been with me for many years and is responsible for playing the music and laying the foundations… and I am responsible for the singing.

What impact did a flamenco player father and a literary mother have on you?

It’s something that’s in my blood, I feel like it. In general, there was a lot of music in my life, mostly flamenco, although my father also listened to other music, I was on stage with my father since I was very young, I grew up surrounded by musicians and parties and I. Let’s say, yes, it aroused a certain sensitivity and a certain bond in me about music, but Sometimes when you grow up doing something you don’t think about dedicating yourself to it… In my case, as a teenager, I never thought about dedicating myself to music, sometimes I even thought the opposite and finally look, here I am making music. I’ve been listening to trap and reggaeton all my life, but there’s a possibility that one day in the future I’ll mix flamenco and do something weird.

How is the new album different from previous works?

queen of the south We can say that it is a slightly more commercial album. It is done in a more professional and serious way, and anyone who has ever known me knows that there is an improvement in both the processing of the sound and the melodies. To summarize, I used to be more punk, now I’m a little more commercial and I have a more prepared and worked-out album, before these were albums based more on what came out of me, the shows were also more improvised, actually very pure, but now there is a much bigger business behind it all.

Listening to singles like ‘La Nueve’ from the new album‘Compared to songs from other years, you can see a good level of production without requiring as much money as, for example, Mala Rodríguez albums, but it is a little more commercial and less reminiscent of the underground urban music style.

Actually, Mala Rodríguez is a big reference for me, I have been going to her concerts since I was 8 years old… It’s nice that she reminds me of this a little bit. I’ve been taking music very seriously for about three years now, and it shows. I understand that there is no turning back… I started music without much thought as part of a movement with my colleagues, we just did it wholeheartedly and it took me a long time to understand that this is truly your calling. . little time And since we’re here, we should go for it. It would be a shame to go back.

How can the character named La Zowi and the person whose ID says Zoe Jeanneau Canto be together?

Fans perceive the difference, but many people who do not know me and watch the video clips without fully understanding the current cityscape may think that I am crazy or think that I am… My mother, who has known me all her life, knows La Zowi in Zoe very well. I write the lyrics, the character comes from me, but ultimately La Zowi is like an alter ego. What you project on stage is not the same as what you project at home in the morning, it is a set.

Did this character exist in the pre-social media era?

Social networks are very important in my career. I carry them myself. It’s a much quicker way to present yourself and I think at the end of the day you have to have something, you have to grab people’s attention in some way and that’s something guys like me are very good at. generation. It’s a great and very efficient way for my business. I’m not going to lie, I would be very upset if they took my Instagram, for example, because I work a lot with social networks, but it depends on how you handle it. If you get your audience used to giving them content every day, it will be noticed one day when you don’t, but I have a very organic relationship with social networks. I use a profile that will contain examples of my work and is also a place where I can express myself, that’s all.