At the close of the E-com Sphere celebration, Yandex Market rolled out a family of incentives aimed at sellers who either launch new accounts before the end of February 2025 or broaden their product selections within designated categories. The centerpiece is a nominal 1 ruble commission charged for each product featured in the showcase, a strategic move designed to stimulate early participation and foster a more varied storefront during the festival window.
Beyond this promotional commission, sellers will also have the option to store their inventory in Yandex Market warehouses at no additional storage cost through March 31, 2025. This generous warehousing offer provides a practical path for vendors looking to scale their stock and ensure smooth fulfillment without immediate overheads, supporting a seamless transition to expanded online retail operations.
Another key announcement at the festival involved the pilot launch of a wholesale delivery project from China to Russia. This test-run initiative seeks to streamline access to a wide range of goods and simplify cross-border logistics for B2B buyers aiming to source items from Asia via the marketplace platform.
Alexander Pyanov, who oversees international B2B projects at Yandex Market, explained that the program gives entrepreneurs direct access to a localized Chinese product selection. This means buyers can discover items closely aligned with regional demand, reducing friction in sourcing and easing international procurement processes.
Currently, the catalog under this wholesale program encompasses roughly 20 million business-oriented products, spanning equipment, apparel, and a broad array of categories. The scale signals a deliberate effort to offer a comprehensive, one-stop marketplace solution for business buyers seeking efficiency, reliability, and breadth of choice.
The project also enables buyers to place pre-orders for selected items. After a pre-order is placed, the marketplace steps in to engage with the customer, confirm availability, and calculate the final total. Yandex Market will manage all the practicalities, including logistics and quality control, to ensure a smooth transaction from inquiry to delivery.
During the festival, Yandex Market’s leadership unveiled a major platform update called Market 2.0. This iteration emphasizes user-driven enhancements based on feedback from customers. Notable improvements include streamlined search results and product cards, enabling purchases from search results with a single click. The update also introduces new recommendation posts, fintech features, and the ability to search by Favorites and past purchases, along with other enhancements aimed at lifting the overall shopping experience and boosting conversion rates for sellers.