Yandex Market has shifted its approach to product content by moving away from publicly shared product cards and delegating full control of item details to the sellers themselves. The platform’s press service confirmed this strategic shift, signaling a major change in how listings are managed and presented on the marketplace.
The decision follows a survey conducted by Yandex Market researchers that engaged more than a thousand marketplace participants. The findings highlight a clear link between high-quality product content and sales performance. A sizable majority of respondents, 71 percent, recognize that strong product information can influence buying decisions. Nearly half of online sellers (43 percent) believe that well-crafted content can boost sales across almost any product category. A quarter of those surveyed (28 percent) contend that compelling photos, thorough descriptions, and well-structured cards become decisive mainly in highly competitive markets where every edge matters.
The survey also revealed that content duties are shared in the marketplace ecosystem. Forty percent of sellers manage content creation themselves, while sixty percent rely on external experts, including designers, photographers, and marketplace managers, to handle descriptions, imagery, and card maintenance. This division reflects varying levels of resources and expertise among sellers, as well as the growing demand for professional content to stand out in crowded digital aisles.
According to Anton Artemov, who heads the content department at Yandex Market, the typical cost to prepare content for a single product card ranges from 5,100 to 6,900 rubles. This figure underscores the financial consideration sellers must weigh when deciding how much effort and investment to devote to each listing. The company emphasizes that the process of adding new products and maintaining their associated content should be simple and affordable for sellers, aligning with the goal of minimizing barriers to listing and sustaining catalog quality.
To support this objective, Yandex Market has introduced tools designed to streamline content reuse and update workflows. Sellers can download existing assets with just a few clicks, enable automatic updates, and transfer content or reuse templates from other sites. The platform also integrates with widely used business systems such as 1C and Bitrix modules, making it easier to synchronize product information across the seller’s operations and the marketplace landscape.
Artemov noted that creators can generate product descriptions and visuals without cost by leveraging YandexGPT and YandexArt within the Market environment. These built-in resources provide a no-cost starting point for sellers seeking to enhance their listings, potentially reducing upfront content development expenses while increasing the consistency and appeal of product pages.
The marketplace has publicly announced a shift in its approach to content management, aiming to better align with the needs and capabilities of its seller community. This renewed emphasis on autonomy allows each seller to tailor their product presence to their audience and market position, rather than relying on a centralized compilation of content from multiple suppliers.
Under the new framework, sellers retain control over essential listing elements, including product category selection, descriptions, naming, specifications, and media assets. They can adjust these components to reflect evolving product features, regional variations, and customer feedback. The autonomy granted by the updated system is intended to empower sellers to craft more accurate, engaging, and uniquely branded cards that resonate with buyers and differentiate their offerings in a competitive marketplace.
Yandex Market asserts that this content-management evolution is designed to help partners grow the sales of their own products. By enabling sellers to curate and refresh their listings more efficiently, the platform expects an uplift in performance that stems from more informative, visually appealing, and search-friendly product pages. The change reflects a broader industry trend toward seller-centric content strategies in e-commerce, where the accuracy of information and the quality of media are critical to conversion and long-term customer trust.