Wildberry market employees have begun ranking buyers according to how they interact with them, a development reported by DEA News citing the company. This internal evaluation tool is designed to measure engagement, responsiveness, and reliability when users communicate with the marketplace. The goal is to create a clearer picture of customer behavior and to identify patterns that may influence service quality, risk management, and future policy decisions. While the first phase is currently restricted to internal use, the marketplace intends to expand access in time so that customers can also benefit from the insights gathered during this assessment process.
The marketplace recently indicated that four months ago it implemented measures that led to the suspension or cancellation of orders from certain sellers, resulting in a financial impact of about 60 million rubles. The action appears to have been part of a broader effort to address irregularities or disputes that arose from order cancellations. This episode highlights the importance of stringent order verification, transparent dispute handling, and robust mechanisms to protect both buyers and sellers from unnecessary losses while maintaining trust in the platform’s ecosystem.
Company communications note a rising number of fraud cases involving personal seller accounts since 2022. The trend has been linked to sellers sharing their account details with third-party analytics services, which can create avenues for unauthorized access. When a third party gains control, it can perform actions that undermine seller integrity and lead to financial losses for the platform and its community. The situation underscores the need for clear guidance on data sharing, strict access controls, and proactive monitoring to detect unusual activity early.
Wildberry emphasizes that transferring personal data from a seller account to third parties is not permissible and carries the risk of financial damage. The firm has reiterated its stance that protecting account security is essential for preserving marketplace trust. The company continues to invest in security measures, user education, and compliance protocols to reduce exposure to credential theft, link spoofing, and other common attack vectors. Awareness campaigns focus on safeguarding login credentials, recognizing phishing attempts, and reporting suspicious requests promptly to the platform’s security team.
In reviewing these developments, industry observers note that the dynamic between platform risk controls and user behavior remains a critical area of focus. Ongoing improvements to authentication, transaction monitoring, and anomaly detection are expected to further mitigate losses and improve the integrity of marketplace operations. The collective aim is to ensure a safer environment for buyers and sellers alike, where legitimate activity is recognized and protected while malicious actions are identified and curtailed quickly. The broader implications touch on policy design, customer confidence, and the long-term health of the e-commerce community on Wildberry, including consistency in how data use and incident responses are communicated to users and stakeholders.