A notable development in the Russian retail landscape saw Vkusvill secure the brand and principal assets of the Anderson network, a move reported by Kommersant. The financial footprint of the deal was estimated between 600 and 800 million rubles, signaling a meaningful consolidation in the sector. Vkusvill confirmed the completion of the acquisition, signaling a strategic shift that could influence market dynamics, brand portfolios, and distribution networks across regional hubs.
In May, the chain progressed with regional expansion by registering the kz-vkusvill.ru domain and unveiling a wholesale product catalog tailored for Kazakhstan. This step appears designed to streamline cross-border supply chains, establish a local presence, and leverage Vkusvill’s retail experience to serve wholesale buyers in Central Asia. The initiative underscores a broader push to diversify markets and optimize inventory flow through digitally integrated channels and regional logistics partnerships.
Around the same period, Tiltech Capital, a company co-owned by Vkusvill founder Andrey Krivenko, acquired a 25% stake in the Poison Drop jewelry chain. This minority investment foreshadows a concerted effort to bolster the brand’s value through strategic capital injections and operational enhancements. Poison Drop’s leadership has indicated ambitions to multiply the network’s value, aiming for a tenfold increase within five years, with decisions on further financing contingent on the 2023 performance and consolidated results.
Poison Drop began life as an online jewelry store in 2013 and gradually opened physical storefronts starting in 2018. Today the brand operates ten locations across diverse Russian cities, signaling a successful omnichannel approach that blends e-commerce with brick-and-mortar experiences. The company has already entered the Dubai market and plans to inaugurate its first offline store there by year’s end, signaling a bold step into international retail with a refined product lineup and a focus on premium segments.
Earlier, Lenta, a major retailer, completed a notable acquisition by purchasing Monetka, one of Russia’s larger grocery chains. This consolidation reflects a broader trend of scale-driven competition in the domestic supermarket sector, as major players seek to expand footprint, optimize procurement, and improve bargaining power with suppliers. The Monetka deal adds a new dimension to Lenta’s growth strategy, particularly in regional markets where consumer demand for value-driven shopping remains robust.