The renamed chain in Russia began life under a new title, Vkusno – that’s it. This change was confirmed to reporters by the network’s general director, Oleg Paroev, with details provided by a field correspondent from socialbites.ca on the ground in Moscow.
Paroev stated clearly that the company would move forward with the new branding and explained the intent behind the naming choice. Shortly after the official reveal, he described the moment as a fresh start while preserving the familiar spirit that customers valued in the old brand.
Under the new brand, the first 14 outlets were scheduled to reopen at 11:00 Moscow time, followed by the flagship location on Pushkinskaya Street at noon. The company indicated that approximately 50 successor-brand restaurants would welcome guests on June 13, with the goal of reaching around two hundred locations by the end of the month. The logistics team mapped out a phased relaunch to ensure a smooth transition across regions and supply chains.
Paroev acknowledged that many questions surrounded the new name and the pace of expansion. He emphasized that the customer experience had always been central. The existing community of diners was drawn to the brand for the unique atmosphere and consistent service, elements the network aimed to preserve even as the branding evolved.
During the initial phase, the menus available at renovated sites would be limited. This limitation stemmed mainly from logistical considerations, as the company re established its supply network and cooked up new menu configurations. Staff across the network would keep their existing positions under substantially similar terms for a minimum of two years, reinforcing stability for workers amid the transition.
The prior McDonald’s app is being rebranded and repurposed in the transition, with a new look and name emerging as part of the broader update. While some items will shift with the rebranding, many of the familiar menu staples are intended to stay on the menu blueprint, making the change easier for regular guests to navigate. Additional background on the rebranding and store updates has been shared by Gazet.Ru, offering readers a broader perspective on the process.