The appetite for McDonald’s in Russia is stirring renewed debate as rumors swirl about a reimagined menu after the chain repositions itself under a new name. The Mash Telegram channel has circulated details about what might disappear or change, setting expectations across both local customers and international observers.
Among the items reportedly destined to vanish are the Big Tasty burger in its cheese variant and the strawberry and chocolate McFlury de Luxe ice cream. These removals, if confirmed, would mark a significant shift in the chain’s most indulgent offerings, signaling a broader redesign of portion sizes, flavor profiles, and dessert choices as the brand pivots to a new identity. The depiction of the Big Tasty as a substantial, calorie-dense sandwich—featuring a large sesame bun, 100% beef, three slices of Emmental, fresh tomato and lettuce, onion, and a smoky Big Tasty Sauce—frames how its absence could alter the perceived premium feel of the menu in the Russian market [Mash Telegram, cited].
In place of some familiar beverages from Coca-Cola, the reorganized lineup could lean on regional options such as Chernogolovka soda, reflecting a shift toward locally sourced or regionally produced drinks. There are also reports of occasional shortages affecting coffee beans, which could influence the frequency and availability of coffee offerings in some outlets. These operational nuances matter for customers planning quick meals or coffee runs during peak hours.
Even as conversations about the menu unfold, staff will reportedly continue in their existing roles. But price adjustments are anticipated, aligning with broader market dynamics and the costs associated with rebranding and sourcing in a transformed supply chain. Consumers may notice price changes on burgers and other staples as the transition progresses.
McDonald’s press office has publicly declined to comment on the specifics of a new menu or the potential brand name, stating that speculation should not be treated as confirmed information. The official response emphasizes that there is no official confirmation yet and that rumors should be considered unverified at this stage [Rise Telegram channel, reported].
Meanwhile, Izvestiya reported that employees at the Pushkinskaya location were already issued new uniforms. The new design is described as predominantly black, with the yellow McDonald’s lettering largely removed, though most of the prior look remains intact. Management reportedly indicated that the signage would no longer connect visually to the old corporate identity, hinting at a fresh brand direction that may still owe debt to the familiar fast-food format.
There was further chatter about a new brand concept that could be positioned as a French-inspired burger offering. This rumor points to a strategic shift in international branding, suggesting a pivot to a different culinary narrative that could appeal to a broader audience while maintaining the recognizable quick-service format. Observers note that such a shift would require careful alignment with regulatory, marketing, and supply chain considerations as the company navigates a complex geopolitical landscape.
On May 26, Mash coverage highlighted that McDonald’s locations at airports and train stations in St. Petersburg might not close until 2032, reinforcing the sense that the new branding would build on a stable footprint in high-traffic hubs. The report also touched on broader social and policy discussions that have intersected with business strategy, underscoring how public sentiment and regulatory contexts can influence brand direction in large markets [Mash coverage].
Preparations to resume operations under a new banner were said to be underway with a target timeline pegged to June 12. Local authorities, including the Moscow Region governor, indicated that approximately 95 percent of the menu items would remain unchanged, signaling continuity even as some items, formats, and branding evolve. Industry observers see this as a cautious approach to preserve customer familiarity while enabling room for the new label and menu architecture.
Statements from Russian officials suggested confidence that the product lineup would retain core staples like Big Macs, with assurances that preferences and tastes would be preserved even if some imported components were unavailable. Local executives reportedly emphasized improvisational flexibility, noting that sauces, condiments, and regional ingredients could offset any gaps in imported supplies. The tone suggested a pragmatic path forward rather than an abrupt departure from familiar tastes [official remarks].
As scrutiny of the transition intensifies, city-level leaders have spoken about the broader operational plan, highlighting the importance of assembling the right mix of chicken, meatballs, bread, tomatoes, and cucumbers to ensure a cohesive, market-ready product. The emphasis rests on efficient assembly and proper packaging so that customers still receive the same basic experience, now under a distinct brand identity that resonates with local shoppers and visitors alike.
Historically, McDonald’s exited the Russian market amid a larger realignment triggered by geopolitical developments. The prior ownership transition to a local entrepreneur has sparked ongoing dialogue about how the new brand will balance global influences with regional preferences. Company communications have noted that while several names are under consideration for the revived network, a final choice will be announced once the brand strategy is fully approved. Industry watchers anticipate a name that can anchor a broad range of menu concepts while signaling a refreshed, modern image.
Previously, media outlets tracked potential names that surfaced in regulatory filings, including options like Only, Fun and Tasty, Same, and Svobodnaya Kassa. These signals point to an intent to establish a distinct but recognizable footprint in a challenging market, with careful attention to trademark status and consumer perception in the months ahead.