The company that owns the McDonald’s brand in Russia announced plans to open 15 new outlets on June 12, with intentions to roll out additional locations across the country in the near term.
Management stated that more restaurant openings will continue in the days ahead across Russia.
Locations planned for launches include:
▪️ 29 Bolshaya Bronnaya Street (Pushkinskaya Square);
▪️ Arbat, building 52, 1st structure;
▪️ Krasnaya Presnya street, 31;
▪️ Leningradskoe shosse, 63, building a;
▪️ Bolshaya Dorogomilovskaya street, 8a;
▪️ Pokryshkina street, 2;
▪️ Bolshaya Ordynka street, 21, building 2;
▪️ Butyrskaya street, 77, building 2;
▪️ Kashirskoye highway, 61/15;
▪️ Marshal Zhukov Boulevard, 31, building 2;
▪️ Lyublinskaya street, 165, building 1A;
▪️ Kolomensky pass, 7B;
▪️ Reutov, Nosovikhinskoe highway, 12;
▪️ Odintsovo, Mozhayskoe highway, 133;
▪️ Khimki, Leningradskoe shosse, building 30A.
Oleg Paroev, identified as the chief executive officer for McDonald’s operations in Russia, stated that the business plans to open establishments in waves. He noted the goal of launching multiple outlets by the end of June and anticipated a second wave around June 13. By month’s end, the aim is to operate roughly 200 locations nationwide, subject to market conditions, according to reports cited by TASS.
What will the menu look like?
The updated menu is set to feature new items such as fish strips, shrimp dishes, shrimp and Caesar rolls, snack boxes, cheese sticks, and morning muffins. Dessert offerings will include pies, buns, Agusha applesauce, and rolls with cottage cheese and raisins. A snack box reportedly costs around 148 rubles, with a cherry pie priced at about 64 rubles.
New burger buns will be supplied by a well-known bakery partner that also works with other global quick-service brands, while drinks will be provided by a national beverage producer. Packaging quality may vary due to costs from primary suppliers, according to industry reports.
New McDonald’s staffing approach
Industry observers note that the new legal entity behind the brand is expected to begin posting vacancies as restaurant openings progress. Before the rebranding phase, a leading job portal had been a key venue for hiring, with thousands of positions announced in previous years. Recruitment specialists indicated that new branding will bring fresh hiring efforts and that openings will appear as the network expands. While precise dates were not disclosed, hopeful candidates are advised to monitor official channels for forthcoming vacancies.
Past practices included posting job opportunities at flagship sites, a method historically used to attract staff for the wider chain network.
Brand and packaging updates
The new ownership team is pursuing a refreshed brand identity. Applications for new logos have been filed with the national intellectual property authority, featuring three color hues in the palette. The franchise has signaled that green, red, and orange may define the new visual language. The company plans to print packaging, apparel, toys, umbrellas, and bags under these brand marks.
While the future name of the network remains under wraps, several trademark filings suggest options such as phrases that evoke simplicity, joy, and safety could appear in the new branding. The parent company paused operations for the entire network in Russia on March 14, shortly after the onset of the regional conflict. In May, the company announced its withdrawal from the Russian market and facilitated the sale of its business to a Russian investor through official channels.