A recent survey shows that roughly seven in ten Russians have shifted to buying products from domestic brands, according to a report by TASS citing data from NPF Otkritie. The same polling also reveals that about 70% of respondents still purchase goods from foreign brands, which began exiting the Russian market around February of the previous year. These contrasts illustrate a marketplace in transition, with households balancing familiarity and national availability against continuing demand for international names. Source: TASS via NPF Otkritie.
In the findings, 43% of participants indicated they prefer products from other manufacturers rather than those foreign brands that left the market, while 33% said the departure of these brands did not change their purchasing behavior at all. The answers point to a pragmatic approach among consumers who adapt to changes in brand availability while trying to maintain price and quality expectations. Source: TASS via NPF Otkritie.
Respondents identified the hardest categories to substitute with domestic alternatives as medicines, cars and motorcycles, and clothing, shoes, and accessories, with 46%, 43%, and 33% respectively reporting difficulty in replacement. The survey covered about 600 Russians aged 30 to 60, providing a snapshot of mid-life consumer choices amid a shifting brand landscape. Source: TASS via NPF Otkritie.
Commentary from a former leader of the Central Bank of the Russian Federation noted in media coverage that a key rate change or a rise in deposit yields was not anticipated in the near term. The analysis suggested households should consider how much free cash might be needed for upcoming expenses and whether opening or increasing deposits would be warranted. Source: socialbites.ca.
Separately, there has been a trend of lower spend on school-related items among Russian families, reflecting adjustments in household budgets and budgeting priorities as markets adapt to evolving supply conditions. Source: socialbites.ca.