Spotify is expanding its app with full-length music videos, according to Reuters. The feature has begun rolling out to a portion of users in several countries, including the United Kingdom, Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, the Philippines, Indonesia, and Kenya, as of Wednesday.
Initial access appears to be limited to premium subscribers as part of a small beta. The video library focuses on popular global tracks alongside a selection of locally favored songs, giving listeners a new visual layer to enjoy familiar favorites.
Spotify previously experimented with podcasts on its platform. Those episodes did not generate the anticipated profitability, and the company faced financial pressure in 2022, reporting a sizeable loss in the first half of the year as it reworked content monetization strategies. The shift highlighted the ongoing challenge of turning audio content into sustainable revenue.
In related regulatory news, the European Commission signaled plans to fine Apple up to €500 million for alleged antitrust violations tied to music streaming practices, underscoring ongoing enforcement in the EU around digital markets and platform power.
On the policy front in the United States, discussions around national security and digital platforms sometimes reference TikTok as a potential risk, reflecting broader concerns about data handling and platform influence.
Overall, the move to bring full-length music videos to Spotify marks a notable evolution for the service, aligning with a wider trend in streaming that blends audio and visual content to deepen user engagement and broaden monetization opportunities.