Sberbank holds the largest share of the deposit market. Over the past decade, the overall portion of individuals’ liabilities has stayed within a narrow band of 43.7% to 45.8%, according to the bank’s press service. This figure is updated on a quarterly basis, reflecting ongoing shifts in household funding and savings patterns across the banking sector.
Remarkably, more than 1.4 million customers adopted the new Savings Account within the first two months after its launch, a sign of growing customer interest in modern savings tools and simple, accessible products. The press service highlighted this rapid uptake as a notable milestone for the offering.
Based on data from the Deposit Insurance Agency, household deposits with Sberbank reached a record level last year, accounting for 23.5% of the total flow toward the major banks. Citizens’ deposits totaled 22.6 trillion rubles, underscoring the bank’s central role in household saving and liquidity management in the Russian market.
In December of the prior year, six of the largest Russian banks raised deposit rates following a Central Bank decision, with the key rate increased by 100 basis points to 16% per year. This move reflected a tightening monetary stance aimed at balancing inflation and attracting household deposits during a period of shifting monetary policy conditions.
Earlier, Sberbank announced the participation numbers in its long-term savings program, detailing how many Russians had enrolled and were actively engaging with the initiative as part of their retirement and liquidity planning.