In 2024, Russian consumers are projected to boost flower expenditures for International Women’s Day by about 17 percent compared with the previous year, according to data compiled by Evotor and reported by RIA Novosti. This uptick reflects how households plan to mark the holiday with more generous floral tributes, a trend seen across multiple regions and price bands.
Regional differences remain pronounced. Residents of Moscow and the Far East are expected to account for the largest outlays on flowers, while the lowest average expenditures are anticipated in the Pskov region and Karelia. February figures suggest an average national spend of roughly 1,745 rubles per bouquet, a figure that is about 17 percent higher than a year earlier. These numbers illustrate how consumer spending on gifts tied to International Women’s Day continues to grow in real terms, even after adjusting for inflation.
Within the country’s major markets, Moscow consistently tops the price scale. The average bouquet there is forecast to cost about 2,422 rubles, up roughly 14 percent year over year. Other regions such as Primorye and the Khanty-Mansiysk Autonomous Okrug also report prices above the national average, underscoring Moscow’s influence on regional pricing and demand dynamics. In contrast, the lowest average bill is anticipated in the Pskov region, where purchases average around 1,054 rubles, a figure more than half of what is typically spent in the capital.
Beyond Moscow and the farthest reaches of the country, price trends show a broad rise in bouquet costs across several territories. For instance, in the Rostov region, the average spend is projected at 1,681 rubles, an increase of about a quarter from the previous year. The Stavropol Territory trails with an average of 1,596 rubles, up 13 percent. In the Nizhny Novgorod and Kaliningrad regions, figures reach 1,569 and 1,504 rubles respectively. Yet pockets of lower-than-average spending persist in Arkhangelsk, Perm, and Karelia, where households allocate less to flowers on this festive occasion.
In addition to floral gifts, the study notes that the market for chocolates is rising as well: the average price of a box has increased by about 11 percent in February 2024, reaching 388 rubles. The accompanying report indicates that the trend of elevating gift baskets has continued as March 8 approaches, with Russians planning to spend more than 13.5 thousand rubles on gifts across February and March, of which around six thousand rubles are earmarked for International Women’s Day. The combination of flowers and daily non-market goods remains the most popular choice among recipients, signaling a lasting preference for aesthetically pleasing, tangible gifts during this period. These insights are drawn from Evotor’s data and echoed by industry observers familiar with the gifting market in Russia.
Earlier analyses have explained what kinds of flowers men receive and for which occasions, providing context for how these seasonal preferences influence purchasing patterns. The current data set builds on that foundation, capturing how consumer sentiment, regional income variations, and seasonal promotions shape the price and volume of flower and gift purchases ahead of a major nationwide celebration.